Yesha Gupta - Content Creator | Contra
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Yesha Gupta
Branding | Content Creation
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Boston, USA
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Boston, USA
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As part of my internship with Correlation One, I created short-form marketing content for the Apex America Initiative, an effort focused on expanding AI education opportunities for high school students. My work included developing promotional videos, social media content, scripts, captions, and campaign assets designed to increase awareness of the Apex High School AI Championship and AI Launchpad programs This experience helped me further develop my content creation and video editing skills in a professional environment. I explored storytelling approaches, editing styles, and social media strategies while gaining experience with tools such as CapCut and Adobe
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During my internship with Fact Finders Pro, a due diligence and market intelligence company developing the AI-powered platform FFP Smart, I managed the company’s social media presence single-handedly for several months. I took ownership of LinkedIn content from ideation to execution, developing content around the company, its product (FFP Smart), and relevant industry topics! I also wrote blog posts and research-based articles. A key part of my work involved turning complex topics around due diligence, verification, and market intelligence into content that was clear and engaging, while maintaining consistent messaging and branding across the company’s digital presence!
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During my internship with Youthvine Agency, I created and edited short-form content, social media assets, and creative marketing materials focused on youth culture, creator marketing, and Gen Z audiences. I developed content ideas, scripts, and storytelling concepts, helping turn trends and insights into engaging digital content I also edited long-form interviews and podcast-style content, transforming raw footage into compelling stories for online audiences. In addition, I contributed to Youthvine's weekly newsletter through trend research and content development. Beyond Youthvine, I supported content creation across multiple brands and initiatives led by the agency's CEO, including Ramparts, strengthening my skills in video editing and content strategy
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As part of a university strategic brand expansion project, our team developed a creative campaign to support Studio DRÈA’s entry into the New York City market, exploring how the brand could introduce itself to a new audience while maintaining its existing identity. The Sizzle Reel (using existing clips) was designed as a dynamic teaser that captured the energy of our NYC concept, while the feed content helped bring the campaign and brand story to life across social media!
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Cantina Challenge
Lovable Challenge
Rive Halloween Challenge