Vitalina Kulchytska
Brand & Digital Designer | Branding, Web Design, AI Visuals
New to Contra
Vitalina is ready for their next project!
Branding for MOKU 🍵
I developed a visual identity for a matcha café that goes beyond aesthetics — it’s about creating a feeling.
A space where matcha becomes a ritual, and the brand carries that same energy.
From typography to color choices, every detail is designed to feel fresh, balanced, and slightly addictive — just like matcha itself.
What do you feel when you see it? 💭
#branding #visualidentity #logodesign #matcha #branddesigner #designinspiration
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I joined the Kittl Challenge on Contra — and even though I missed the deadline by just one day (thanks to a crazy workload), I still genuinely enjoyed the process.
Exploring Kittl was such a refreshing experience. It’s one of those tools that reminds you how fun design can be when things just flow.
AI isn't replacing designers — it's amplifying us.
It speeds things up, unlocks new ideas, and honestly… makes the whole process way more enjoyable.
Grateful for the experience and already looking forward to the next one 🚀
#KittlChallenge #Contra #DesignChallenge #AIDesign #CreativeProcess #DesignTools #FutureOfDesign #kittlchallenge
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I’ve created a short client brief using Figma Make — designed as a smooth first touchpoint.
- No PDFs.
- No long documents.
- Just 9 focused questions that help start the right conversation.
As a designer with a UX/UI background, I approach even small processes with intention.
Structure, clarity, flow — they matter from the very first interaction.
This brief helps:
• establish direction
• align expectations
• understand goals early
• build connection before visuals begin
Strong design doesn’t start with layouts.
It starts with the right questions — asked in the right way.
https://peach-os-88270324.figma.site/
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What if designers didn’t have to go through endless interview rounds?
What if test tasks were paid by default?
What if companies evaluated thinking, process, and real impact — not just polished screens?
What if job searching didn’t feel like jumping between LinkedIn, Telegram, email, and Notion — but like one clear, human experience?
We spend our careers fixing broken UX for others.
Yet when it comes to our own careers, the system is still poorly designed.
That’s why I’m building NOMI 🌿
A platform where:
— your thinking is visible, not just the surface
— feedback is mandatory
— unpaid tests affect company ratings
— and you don’t burn out before getting an offer
It’s still a work in progress.
But maybe it’s time we design a better hiring experience —
for ourselves.
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ECHO education platform
Echo Education Platform is an educational platform developed for the Amsterdam-based political party Volt, aimed at spreading information and providing educational materials to its supporters and activists. The platform features an intuitive interface that allows users to easily access important information, courses, and materials designed to increase political awareness and engagement. My role in the project involved developing the UI/UX design, creating a structured interface, and optimizing the user experience for maximum convenience and accessibility.
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Website design for Hydrogen Re-power
Website Design for Hydrogen Re-Power is a project focused on creating a clean, professional website for a company specializing in sustainable hydrogen energy solutions. The goal was to design a user-friendly platform that clearly communicates the company’s mission and services. I developed a modern, responsive website with a focus on visual clarity, easy navigation, and engaging content to effectively showcase their products and initiatives.
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LumiWise website design
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Branding & Visual Identity | Groove Sound
This project is a complete visual identity system created for Groove Sound — a vinyl store and music brand.
I defined the visual tone, color system, typography, graphic elements, and overall brand aesthetic. The result is a cohesive and memorable brand identity that works across packaging, digital platforms, promotional materials, and retail touchpoints.
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AI-Powered Creative Direction for Fashion Brand “Problemes”
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AI-Powered Creative Direction | Valentine’s Day Jewelry
Concept-driven visuals and short video creatives created for a Valentine’s campaign.
Creative direction, visual styling, and final curation by me, with AI used as part of the creative process.
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KAFEDRA — Visual Identity for a Women’s Book Club/ UI
This visual identity reimagines the classical through a contemporary lens — creating something intelligent, elegant, and alive.
A brand for those who treat books not just as content, but as a setting for connection, reflection, and style.
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DevSupply is an AI-powered recruitment platform that connects FinTech startups with vetted developers through automated interviews and personalized job matching🚀
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