Just finished redesigning the website for Jake’s Roadside. This project wasn’t only about making the website look better. I also helped the owner map out a lead generation funnel strategy to capture and follow up with more towing requests. Google / Facebook / Google Maps ↓ Website ↓ Call, Text or Request Help ↓ Lead enters the CRM ↓ Owner receives an instant notification ↓ Customer receives an automatic follow-up ↓ Price and arrival time are confirmed ↓ Service is completed ↓ Google review request is sent The goal is simple: fewer missed leads, faster responses and more towing jobs. A website shouldn’t just show people what you do. It should help you turn visitors into real customers. Designed by TZEFOUNDER. #WebDesign #LeadGeneration #SalesFunnels

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Cover image for A beautiful website can still

A beautiful website can still leave your enquiry form empty. You paid for the design, approved the photos, and made every page look professional. Visitors still scroll, leave, and never contact you. Before paying for another redesign, check whether your homepage passes these five tests. 1.Does the headline say who you help and what problem you solve? “Quality solutions for your business” could belong to any company. Visitors should understand who the service is for and why they need it without reading the entire page. 2.Can someone identify your main service immediately? When every service gets equal attention, people have to decide where to start. Lead with the service connected to their main problem, then make the other services secondary. 3. Is there proof beside your claims? Calling your company “trusted” or “experienced” asks visitors to believe you. A relevant review, before-and-after example, completed project, or clear explanation of your process gives them a reason to trust the claim. 4. Is there one obvious next step? “Learn More,” “Explore,” “Contact,” and “Get Started” competing on the same screen create hesitation. Choose one action that moves the sale forward, such as requesting a quote or booking a consultation, and use it consistently. 5.Can someone complete that action comfortably on a phone? Test the real page, not the desktop preview. Small text, buttons hidden behind pop-ups, slow images, and a long form can stop an interested visitor before the submission reaches you. A homepage fails when it makes people work too hard. Every extra guess, competing button, unsupported claim, or awkward tap gives them another reason to leave. Good design should reduce that work, not hide it under better visuals. Save this and use these five checks before paying for another redesign.

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A quick look behind the scenes at what I’ve been working on. This project combines the visual side of a funnel with the system running behind it. I’m designing the landing page in Figma, working through the structure, messaging, mobile layout, calls to action, and the steps visitors take before submitting the form. I’m also setting up the backend workflow in GoHighLevel. When someone completes the application form, the system can create or update their contact record, tag the lead correctly, place them into the right opportunity stage, and begin the required follow-up process. A page can look good, but the work doesn’t stop when someone clicks the button. The form, lead tracking, notifications, and follow-up all need to connect properly, or potential customers can easily get lost. This is the type of work I focus on: • Landing pages • Application funnels • Lead magnet funnels • Low-ticket sales funnels • Responsive website design • Forms and lead tracking • GoHighLevel workflows • Follow-up automation Still refining the details, testing the flow, and making sure the front end and backend work together properly. If someone submits a form on your website today, what happens next?

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AI Systems for Marketing and Automation

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VINCENT HAU

Conversion-Focused Web Designer & Framer Developer