Viktor Petrenko
Performance Marketer | Meta Ads | Lead Generation
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Viktor is building their profile!
1. Scaled Meta Ads Campaigns for EdTech Product
Managed Meta Ads campaigns for an online learning platform and achieved strong ROI growth through campaign optimization and creative testing.
Increased ROI by 180%+
Optimized campaign structure and audience targeting
A/B tested creatives and landing pages
Improved conversion rate and reduced CPA
Tools: Meta Ads Manager, Power BI, Google Analytics
2. Reduced CPL by Optimizing Meta Campaign Structure
Worked on lead generation campaigns focused on lowering cost per lead while improving lead quality and conversion rates.
Reduced CPL by 42%
Restructured ad sets and targeting
Tested new audiences and placements
Improved lead quality and campaign efficiency
Tools: Meta Ads Manager, Google Sheets, Power BI
3. Marketing Analytics Dashboard for Campaign Performance
Built a marketing analytics dashboard to track campaign performance and help make data-driven optimization decisions.
Created ROAS, CPA, CTR and revenue tracking
Integrated campaign performance data
Improved reporting and optimization workflow
Delivered real-time insights for scaling campaigns
Tools: Power BI, Google Analytics, Meta Ads API
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