Vedran Obradović
Logo Design & Branding Specialist for Tech, AI, SaaS & B2B
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Underdog - youth sports SaaS: logo, guidelines, app and web. US youth sports software that needed to look as serious as the big clubs its users look up to. I designed the logo and symbol, brand guidelines, the app icon and the website visuals, all as one system. Result: youth sports software that now looks as serious as the big clubs. Case study: https://www.vizurastudio.hr/work/underdog/
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Recruitsome - AI recruitment brand the team wears. AI hiring software from the Netherlands that needed a brand people would actually want to show. I built the brand identity and website, with one system that works on screens and on merch. Result: right after launch, the team ran a marathon in branded shirts. "Our assumptions and feedback were challenged in a good way, results were delivered quickly." - Kevin O., Founder. Case study: https://www.vizurastudio.hr/work/recruitsome/
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Breach - AI software brand, from app icon to conference stage in 21 days. A B2B AI software company in the US that didn't want to look like every other AI startup. I built the positioning, a logo built around a B that breaks the default, a one-colour identity system and every touchpoint from the app icon to the conference stage. Result: a complete brand system in 21 days. Case study: https://www.vizurastudio.hr/work/breach/
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MTG - Magna Technology Group: applied AI brand system and Brand OS Portal in 14 days. An applied AI and Salesforce partner in the US whose team needed to ship content every week without waiting on a designer. I built brand strategy, logo and identity, 103-page brand guidelines, social and sales templates, four brand films and a Brand OS Portal with an AI Kit that keeps ChatGPT and Claude on the same voice. Result: first message to a full brand system in 14 days, and the team was posting from the Brand OS Portal the day after the reveal. Case study: https://www.vizurastudio.hr/work/mtg/
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