pro
valentina perez
Strategic visual partner for global brand growth.
- 1x
- Hired
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- Followers
Velours Éminence — Ultra-Luxury NY Furniture Identity
Overview
Brand identity and digital art direction for an exclusive New York atelier crafting bespoke home furniture from the world's finest materials.
The Strategy
The goal was to translate the physical craftsmanship and tactile luxury of the furniture into a digital experience. I developed a Quiet Luxury aesthetic rooted in warmth, heritage, and exclusivity. By utilizing deep copper gradients, editorial typography, and minimalist grid structures, the visual system positions the brand not just as a furniture seller, but as a curator of legacy and sanctuary.
Scope of Work:
Brand Strategy & Identity
Digital Art Direction & Web Layouts
Pitch Deck & Editorial Design
Premium Print/Collateral Concepts (Business Cards)
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Blink Esports: 1-Year Community Growth & Live Coverage
As Strategic Visual Partner, I led the entire content lifecycle for @blinkesports, from daily orchestration to live event coverage.
My Execution:
End-to-End Management: Content ideation, high-speed editing, and automated scheduling.
Live Impact: On-site coverage of tournaments and real-time community engagement.
Strategy: Data-driven iterations to keep the brand's voice authentic and viral.
The Impact:
500K+ Impressions and a 20% growth in a loyal, high-intent community.
I turn digital noise into a trusted, global movement.
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Climbland x Thailand: A Visual Journey
A creative concept exploring the intersection of adventure and culture. This project visualizes a partnership between Climbland and the beauty of Thailand, focused on high-impact vertical video and storytelling that makes the impossible feel real.
Creative Exercise:
Motion Graphics & Video Editing.
Cross-Cultural Brand Alignment.
High-End Social Media Assets.
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300
Marka Events: Driving 3x Growth
I joined Marka Events as a strategic partner to turn their visuals into a high-conversion engine. By blending bold storytelling with targeted email marketing, we achieved a 3x increase in traffic and conversions.
The Impact:
Email Strategy: High-converting campaigns that tripled client engagement.
Premium Assets: Global-standard banners and social graphics designed for authority.
Sales Growth: Focused every design choice on moving the needle and scaling the brand.
See it in action: markaevents.com (http://markaevents.com)
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15 Minutes City: Global Branding for Local Growth
I developed the complete brand architecture for 15MC Panamá (@15mcpanama), a platform focused on connecting local communities. I lead the strategy to position the brand as an optimistic and professional leader, ready for global scaling.
The Transformation:
Brand Identity: Full system including custom iconography and a professional brand manual.
Digital Strategy: Social media prototypes and high-impact advertising art.
Web Vision: Strategic visual schema for a seamless community-driven user experience.
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Amanecex: Global Rebranding & Scaling
Transformed Amanecex (@amanece_x) from a local planner into a high-end strategic brand. I led a visual overhaul to position them as leaders in the corporate and private event space, ensuring their identity resonates with a global audience. By focusing on premium storytelling and professional catalog design, I helped the brand scale beyond the local scene.
The Impact:
Strategic Rebrand: New cohesive visual system for weddings and corporate events.
Global Positioning: Professional service catalog designed for international standards.
Digital Growth: Optimized social presence to build professional authority.
Check them out: instagram.com/amanece_x (https://www.google.com/search?q=https://instagram.com/amanece_x&authuser=1)
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High-Performance Multi-Channel Campaign @unisabana:
The Challenge: Drive massive enrollment for the Strategic Management program in a competitive market.
My Execution:
As Strategic Visual Partner, I led the creative lifecycle and a cross-functional team to build a high-conversion ecosystem:
Multi-Platform Strategy: Cohesive content for LinkedIn, IG, TikTok, and YouTube.
Performance Design: High-volume Reels and carousels iterated in real-time based on data.
Team Leadership: Collaboration with media buyers and copywriters to align vision with ROI.
The Impact:
3,500+ Registrations and enrolled individuals.
5.2M Global Reach, positioning the program as a market leader.
I build visual engines that turn attention into measurable growth.
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Closing a US$1.7 trillion gap through strategic storytelling. 📈💼
Proud to partner with @bancosrd on the WE Finance Code 2025. My goal was to transform complex financial data into a compelling visual narrative that advocates for inclusive financing and women’s economic empowerment in LatAm.
High-impact visuals for a systemic change.
#BrandStrategy #VisualIdentity #FinancialInclusion #WomenInBusiness #CreativeDirection
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Golden Horizon: Branding for a Brighter Future
I conceptualized Golden Horizon to show how strategic design can amplify a global cause. This project was a labor of love, turning a vision for children in Africa into a soulful digital ecosystem.
My goal was to craft an experience of hope through a warm, optimistic aesthetic and a narrative of empowerment. By blending professional guidelines with heartfelt storytelling, I positioned the foundation to inspire trust and mobilize support worldwide.
The Strategy:
End-to-End Branding: Cohesive visual language and story-driven guidelines for global standards.
Impactful Storytelling: Content strategy focused on dignity, resilience, and opportunity.
Digital Presence: Immersive social prototypes and vertical videos to drive community engagement.
The future starts here. 🌍✨
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Modernizing Financial Authority: Gestiones Financieras RD
After 10+ years in the market, @gestionesfinancierasrd had strong expertis but their digital presence didn’t reflect it. The goal was to translate that authority into a modern brand that connects with a new generation of clients.
As their Strategic Visual Partner, I led the transformation. We replaced outdated posts with a clear content strategy built around educational storytelling, clean visuals, and professional credibility, making complex financial topics easier to understand.
Impact
• Content Strategy: From traditional posts to clear, value-driven financial content.
• Visual Refresh: Updated the brand to meet modern professional standards.
• Digital Authority: A structured voice that builds trust and credibility.
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Liquid Neon: Visual Identity & Social Ecosystem
Overview
A high-tech, human-centric design system for digital agencies. Liquid Neon bridges the gap between data-driven strategy and fluid creativity to build authority over vanity metrics.
The Challenge
Balance: Merging analytical precision with creative fluidity.
Clarity: Explaining complex services (SaaS, Lead Gen) instantly.
Consistency: Maintaining a premium, legible feel across all social platforms.
The Solution
Dynamic Gradients: Custom "liquid" visuals symbolizing market adaptability.
Bold Typography: Clean, high-impact type for immediate messaging.
Tactile Art Direction: Merging portrait photography with neon overlays.
Modular System: Templates optimized for seamless carousels and Reels.
Scope of Work
Identity: Brand guidelines, color theory, and typography.
Social: High-conversion templates for IG, LinkedIn, and YouTube.
Delivery: Editable assets via Figma, Adobe Suite, and Canva.
The Impact
Transforms standard feeds into Premium Digital Storefronts, shifting focus from "likes" to high-ticket lead generation.
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