Fitness & Health Coaching Website
About This Work
Designed a high-energy, full-featured website, a fitness and health coaching brand targeting busy professionals who want personalised training, nutrition coaching, and virtual fitness classes.
The design had to immediately communicate energy, transformation, and results while feeling modern and premium enough for a professional audience. The black, white, and warm grey palette with bold typography creates an editorial fitness brand feel rather than a generic gym website.
What I designed:
>> Hero section : Full-bleed action photography of a woman in a yoga pose with the bold headline "FITNESS + HEALTH COACHING FOR BUSY PROFESSIONALS" immediately qualifies the audience. Single high-contrast BOOK NOW button drives the conversion
>> Services section : Three service cards on white: Nutrition Coaching, Fitness Training, Virtual Classes each with action photography and a Learn More CTA. Clean, scannable, premium
>> Results/Proof section : Three bold statistics: 92% Shed Excess Weight · 90% Increase in Energy · 98% Mental Clarity displayed in large typography on a white background. These numbers do the selling
>> Custom Plans section : "Custom Fitness & Nutrition Plans" with full supporting copy explaining the personalised approach addresses the main objection (is this right for me?)
>> Trainer credentials section : "Certified Health & Fitness Trainer" with credentials listed: ACE CPT Certification · Certified Nutrition Specialist · Group Fitness Instructor · Sports Nutrition Specialist builds authority
>> Lead magnet section : "Download the 5-Day Prep Guide" with a sign-up form grows the email list while delivering value
>> Testimonials section : "Kind Words" with a featured client quote "I couldn't be more grateful for the transformation I've experienced..." social proof in the client's own words
>> Final CTA section : "Embrace Your Fitness Journey" with a Book Now button clean, motivational close
Design decisions:
Black and white gives the brand an editorial quality it looks like a premium fitness magazine, not a local gym flyer. The large typography creates impact without needing colour. Strategic use of dark sections (trainer profile, expert coaches) creates visual rhythm and gives the page energy. The Instagram grid at the bottom is a trust builder it shows real, ongoing activity.
Platform: Squarespace
Style: Editorial / Bold / Fitness Premium
Industry: Health, Wellness & Fitness Coaching
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Premium Real Estate Agency Website Multi-Page Mockup
About This Work
Designed a comprehensive, multi-section real estate agency website built around a warm gold, cream, and white colour palette positioning the brand in the luxury and aspirational property market rather than the generic listings space.
This design was presented as a full browser mockup to show real-world context. The goal was to create a website that felt sophisticated enough for high-value property buyers and sellers while remaining warm and approachable.
What I designed:
>> Hero section : Full-width property photography with elegant overlay headline "Discover Outstanding Opportunities Right Around the Corner" places the viewer inside the property experience immediately
>> Who We Are section : Two-column layout with a large architectural image on the left and brand story copy on the right "Crafting Your Real Estate Story with Expertise and Care" humanises the brand
>> Services section : Four service cards in a 2x2 grid: Property Listings, Expert Consultation, Property Management, Relocation Assistance gold accent backgrounds make each service visually distinct
>> Statistics bar : Three key metrics displayed prominently: 123K+ · 200K+ · 50+ proof of scale at a glance
>> Featured properties section : Property listing cards with location labels (Cempaka Wangi, Jakarta / Natura Green City, Indonesia) showcases real inventory in a magazine-style layout
>> Why Choose Us section : Accordion-style features with five key differentiators: Affordable Solutions · Reliable and Trusted · Optimal Location · Certified Agent : plus circular property images for visual texture
>> Team/CTA section : "Take Your Real Estate to the Next Level" with supporting team photography showing diversity and professionalism
>> Quick Links footer : Clean navigation footer with About, Blog, Agent, Countries links plus location and contact details
Design decisions:
Gold and cream are the colours of aspirational real estate they signal premium without being cold. The circular image treatments add a modern editorial quality to what could easily look like a dated listing site. Overlapping layout elements (angled mockup presentation) add depth and visual interest.
Platform: Squarespace
Style: Luxury / Warm / Editorial
Industry: Real Estate Premium Market
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Luxury Service Website
About This Work
Designed a full premium website, a luxury limousine and chauffeur service brand offering VIP transfers, city tours, executive services, and special event transport.
The brief was clear: the website had to feel as premium as the service itself. Every design decision from the black and gold colour palette to the typography choices was made to communicate exclusivity, comfort, and world-class service before a single word is read.
What I designed:
>> Hero section : Dark, cinematic full-width layout with a luxury Mercedes-S-Class vehicle, bold headline "Luxury, comfort, & elegance in every ride" and a gold CTA button. The darkness creates instant mood this isn't a taxi service.
>> Services section : Four service cards (VIP Transfers, City Tour, Exec Service, Special Event) on a dark background with gold accent icons clean, scannable, and prestigious
>> About/Brand story section Two-column layout with a quote block, chauffeur credentials (Professional Chauffeurs · Premium Vehicles · On-Time, Every Time · Seamless Booking Experience) and a lifestyle interior photo of a satisfied client
>> Social proof section : Personalized Experience and Commitment to Excellence value propositions with a Book Your Ride CTA
>> Full-width immersive section "Step into elegance" overlay text on a dark atmospheric image with a gold CTA creates a pause moment in the scroll
>> Fleet showcase : Three limousine tiers displayed with star ratings and hourly pricing: Luxor Elite Series ($220/hr), Regalia Luxe Collection ($190/hr), Imperial Prestige Series ($150/hr) gives clients clear options at a glance
>> FAQ section Split layout with accordion questions on the left and a quick-locate vehicle feature on the right
>> Final CTA section : "Choose elegance, ride in luxury" with a gold button on a dark full-width image strong closing conversion moment
Footer : Branded footer with contact details, navigation links (Our Story, Services, Testimonials, Privacy Policy) and service categories (Limousine Rentals, Airport Transfers, Corporate Travel, Special Events)
Design decisions:
Black and gold was chosen deliberately it is the universal visual language of luxury. The gold (#C9A84C range) is used sparingly so it retains its premium feel. Typography is sharp and confident no rounded fonts, no playful elements. Every section pushes one action: book your ride.
Platform: Squarespace
Style: Luxury / Premium / Dark
Industry: Transport & Hospitality
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Experta Consulting — Corporate Website Design
Project Overview
Designed a full corporate website for Experta Consulting, a strategic business consulting firm that helps organisations tackle complex challenges, improve performance, and create sustainable value.
The goal was to build a site that communicates credibility, authority, and trust the three things enterprise clients look for before booking a consultation.
What I Built
A multi-section, conversion-focused corporate website with a clean, professional aesthetic built around a deep green and off-white colour palette that signals stability, growth, and expertise.
Sections designed:
>> Hero section : Bold headline "Building Strategies That Move Businesses Forward" with a clear CTA button (Schedule a Consultation) set against a dark, professional background image
>> About Us section : Positioned the brand as a strategic partner with a strong supporting headline and concise brand story copy
>> Statistics section : Four key proof points displayed prominently: $200M+ Revenue Growth Driven · 10+ Years Experience · Top 5% Consultant Expertise · 25% Faster Time to Implementation
>> Social proof bar : 92% Client Retention Rate and 150+ Strategic Projects Executed — overlaid on a full-width professional photography section
>> Why Choose Us section : Three-column layout highlighting Proven Methodologies, Collaborative Partnership, and Data-Driven Precision with supporting copy
>> Testimonials section : Client quotes with names, titles, and companies to build trust
>> CTA section : Split layout with a compelling closing statement on the left and a green booking card on the right ("Start Your Journey Toward Measurable Growth")
>> Footer : Multi-column footer with Company, Expertise, and Resources navigation links plus social media icons
Design Decisions
Colour palette: Deep forest green (#1B4332 range) as the primary brand colour with warm off-white backgrounds chosen to communicate growth, professionalism, and trustworthiness without feeling cold or corporate.
Typography: Clean, bold serif-style headlines for authority paired with lightweight sans-serif body text for readability.
Layout: Strategic use of full-width image sections alternating with tight content sections to maintain visual interest across a long-scroll page.
CTA strategy: Every major section ends with or contains a call-to-action — either a button or a booking prompt ensuring the visitor is never more than one scroll away from converting.
Trust signals: Social proof metrics, client testimonials with real names and titles, and a "Trusted by 150+ organisations worldwide" badge all placed strategically to reduce hesitation before booking.
Tools & Platform
Platform: Squarespace Website Builder
Design style: Corporate / Professional / Consulting
Responsive: Fully mobile-optimised
Deliverable: Complete, live-ready website with all sections, copy, and imagery
Results This Design Achieves
✅ Immediately communicates expertise and authority
✅ Drives visitors toward booking a consultation
✅ Builds trust through real metrics and client testimonials
✅ Clean, modern look that stands out in the consulting industry
✅ Works seamlessly on desktop and mobile devices
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