Uche Onyia - Brand Audit (Writing) | Contra
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Uche Onyia
Data Analyst, Writer & Storyteller
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Lagos, Nigeria
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Lagos, Nigeria
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Project: E-book Creation Book Title: The Analyst's Golden Test About the Book: People do not like the one who asks many questions. This isn’t a myth. It’s real. No one likes to be questioned by the police, no one likes Auditors, Analysts are seen as nosy, and people walk on eggshells when a Compliance officer is around. It’s the same phenomenon anywhere. I created this book to capture the Analyst's story, and to sell an important solution. The book introduces a useful tool- The Golden Test- which is useful for Data Analysts, Auditors, and indeed anyone working a job where asking many questions are a critical part of getting things done. Design Logic: The golden-yellow palette of the book reinforces the book’s “Golden Test” concept.
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