Twice Measured's Work | ContraWork by Twice Measured
Twice Measured

Twice Measured

Developing unique brands and creative solutions of all kinds

    $100k+
    Earned
    10x
    Hired

Philadelphia, USA

WorkServicesAbout

Philadelphia, USA

Founded as a collective of artists in 1967, The Arts League now offers a range of adult and children’s programming. Twice Measured was tasked with developing a new brand to support the organization as it reverted back to its original name (The Arts League) from “University City Arts League”. The organization needed to be represented as the established pillar of West Philadelphia that it is, but it also needed to remain approachable and playful. We landed on a look rooted in the organization’s mid-century roots — warm colors and geometric forms that feel as if they’ve been there from the beginning.
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Cover image for North Station District — Brand
North Station District — Brand Identity Concept. Newsprint piece.
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Our friends at Parkway Council were looking for a revitalization of The Oval — Philadelphia’s long-running summer pop-up at Eakin’s Oval in front of the historic Philadelphia Museum of Art. The previous identity had long run its course and the team was ready for a fresh coat of paint.  We set out to create a fun, flexible identity that could work for the diverse set of programming in the park’s current form, but also nod to the future vision of the park — transforming The Oval into a proper outdoor community retreat and connecting it to the green space along the Ben Franklin Parkway. The system included various templates for social posts and signage throughout the park.
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InColor Birding — Brand Identity
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Cover image for North Station District — Brand
North Station District — Brand Identity Concept. Web concept.
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Cover image for North Station District — Brand
North Station District — Brand Identity Concept
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Cover image for Another Corner — Brand Identity Custom
Another Corner — Brand Identity Custom A-frame sign design.
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Some fresh plumage for a colorful birding group. Brand identity for InColor Birding. Logo animation by Allie Osipov
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Cover image for North Station District — Brand
North Station District — Brand Identity Concept
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Cover image for The Oval — Brand Identity. Poster
The Oval — Brand Identity. Poster design.
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Cover image for Philadelphia Phillies — 2022 Seasonal Campaign Featured
Philadelphia Phillies — 2022 Seasonal Campaign Featured in Communication Arts Design Annual 2022. Created during time at Truth & Consequences.
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Cover image for The Arts League — Brand Identity
The Arts League — Brand Identity
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Cover image for Another Corner — Brand Identity
Another Corner — Brand Identity
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Colby College — Campaign Highlights Report
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Cover image for Another Corner — Brand Identity Another
Another Corner — Brand Identity Another Corner (https://www.anothercorner.co/) is a book, magazine, and gear shop located in the Queen Village neighborhood of Philadelphia — just a short bike ride away from its sibling shop, This Corner,  (https://www.thiscorner.co/) a design shop and salon located in Rittenhouse Square. 
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Cover image for The Arts League — Identity
The Arts League — Identity and poster design for the Second Annual Auction for The Arts League.
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Cover image for Another Corner — Brand Identity Store mascot,
Another Corner — Brand Identity Store mascot, Otto
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Cover image for Our friends at Parkway Council
Our friends at Parkway Council were looking for a revitalization of The Oval — Philadelphia’s long-running summer pop-up at Eakin’s Oval in front of the historic Philadelphia Museum of Art. The previous identity had long run its course and the team was ready for a fresh coat of paint. We set out to create a fun, flexible identity that could work for the diverse set of programming in the park’s current form, but also nod to the future vision of the park — transforming The Oval into a proper outdoor community retreat and connecting it to the green space along the Ben Franklin Parkway. The system included various templates for social posts and signage throughout the park.
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The Arts League — Brand Identity
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Cover image for Althea's Almost Famous — Brand Identity,
Althea's Almost Famous — Brand Identity, Naming, Packaging, Photography
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The Erotic Project — Feel Card Deck. Card game design, package design, and photography.
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Cover image for The Oval — Brand Identity
The Oval — Brand Identity
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Cover image for InColor Birding — Brand Identity. Set
InColor Birding — Brand Identity. Set of wheat-pasted posters
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Cover image for Colby College — Campaign Highlights Report
Colby College — Campaign Highlights Report
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Cover image for The Erotic Project — SOFT Art
The Erotic Project — SOFT Art publication design
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Cover image for Philadelphia Phillies — 2022 Seasonal Campaign Featured
Philadelphia Phillies — 2022 Seasonal Campaign Featured in Communication Arts Design Annual 2022. Created during time at Truth & Consequences.
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Althea's Almost Famous — Brand Identity, Naming, Packaging, Photography
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Cover image for The Erotic Project — Feel Card
The Erotic Project — Feel Card Deck. Card game design, package design, and photography.
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Cover image for The Erotic Project — SOFT Art
The Erotic Project — SOFT Art publication design
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Cover image for InColor Birding — Brand Identity Identity suite
InColor Birding — Brand Identity Identity suite and supporting marks & badges
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