Original Fani – E-Commerce & Digital Consultant (VCC Client)
Supported Shopify storefront optimization, improving product structure and overall site experience
Assisted with merchandising strategy and product presentation to improve customer flow
Contributed to marketing and launch execution across digital channels
Helped streamline e-commerce operations and site performance
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15
Coco & Breezy – E-Commerce & Conversion Consultant
Optimized Shopify storefront, improving product catalog structure, merchandising, and customer flow
Redesigned conversion funnel across product pages and site experience to increase purchase efficiency
Supported Black Friday and Cyber Monday campaign strategy, aligning site, offer, and user journey
Improved overall site performance through CRO-focused updates and merchandising strategy
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22
Gianni Lee – E-Commerce & Growth Consultant
Rebuilt Shopify storefront and restructured digital strategy for artist Gianni Lee, improving site clarity, merchandising, and overall customer journey
Designed and optimized Shopify experience, focusing on site architecture, product presentation, and conversion rate improvements
Led product launch strategy and executed marketing campaigns across email and digital channels
Streamlined e-commerce operations, improving workflow efficiency and supporting scalable growth
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20
Creative Director, FRESHIAM
(http://FRESH.I.AM)fashion brand specializing in denim, apparel,
and accessories.
Developed and managed the brand's Shopify e-commerce store,
:overseeing merchandising, product launches, and digital marketing
campaigns.
Directed product development, crafted brand narratives, and implemented
marketing initiatives.
Produced fashion shows, pop-up events, and brand activations across
major cities, including New York, Los Angeles, Miami, and Shanghai.