Tri Wahyuningsih
Email Marketing | Virtual Assistant
New to Contra
Tri is ready for their next project!
Email Marketing is more than sending emails - It's about building relationships and driving business growth.
With 15+ years of experience in Marketing Communication, Business Development, and Commercial Strategy, I approach email marketing from a strategic business perspective, not just the technical execution. This visual is a conceptual framework that illustrates how I connect customer journeys, audience segmentation, automation, campaigns, and analytics into a structured email marketing strategy.
While this is not a live client project, it reflects my strategic thinking, planning process, and how I design email marketing systems to support engagement, customer retention, and sustainable business growth. I believe great email marketing starts with a strong business strategy.
#EmailMarketing #BusinessDevelopment #MarketingCommunication #CommercialStrategy #Mailchimp #Klaviyo #DigitalMarketing #CustomerJourney
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3
Led the development and execution of CRM and customer loyalty programs across multiple retail brands, including membership campaigns, promotional partnerships, and customer engagement initiatives. Focused on increasing customer retention, repeat visits, and long-term loyalty through strategic marketing and CRM programs.
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9
Developed a Klaviyo analytics dashboard to track email campaign performance, audience segmentation, and deliverability. Used insights to evaluate automation effectiveness and support ongoing email marketing optimization.
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12
Built and configured a Klaviyo email marketing setup for BloomPaperID, including customer segmentation, automation flows, behavioral triggers, personalized campaigns, analytics, and reporting to support customer engagement and retention.
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16
Designed a Welcome Email Automation in Klaviyo for BloomPaperID, including audience segmentation, personalized email content, automation workflow, and customer journey optimization to improve engagement, retention, and repeat purchases.
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20
Created an Email Marketing Analytics Dashboard to track campaign performance, including open rate, click-through rate (CTR), conversion metrics, customer engagement, and email workflow optimization for BloomPaperID.
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23
Designed an Abandoned Cart Email Automation in Mailchimp for BloomPaperID, including email strategy, copywriting, responsive email design, audience segmentation, and automation workflow to recover abandoned carts and increase conversions.
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25
Designed a Monthly Newsletter campaign in Mailchimp for BloomPaperID, including email strategy, content planning, copywriting, responsive email design, and CTA optimization to engage subscribers and drive traffic to the Etsy store.
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25
Designed a promotional email campaign in Mailchimp to showcase featured products, increase engagement, and drive traffic to the BloomPaperID Etsy store. The project included email strategy, copywriting, campaign design, CTA optimization, and mobile-friendly layout.
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25
Designed a Welcome Email Automation in Mailchimp for BloomPaperID, including email strategy, copywriting, automation flow, and responsive email design to increase brand awareness and drive Etsy traffic.
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26