Tri Wahyuningsih
Email Marketing | Virtual Assistant
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From Templates to Custom Design
One thing I've learned while studying Email Marketing is that pre-built templates don't always reflect a brand's unique identity.
For this project, I created a custom email newsletter for my brand, BloomPaperID, using Canva instead of relying solely on platform templates. This approach gave me greater flexibility in layout, branding, and visual storytelling while keeping the design clean and marketing-focused.
This project showcases my ability to combine email design, branding, copywriting, and visual communication to create newsletters that align with a brand's personality.
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7
š Email Marketing Analytics Dashboard & Automation Strategy
This project demonstrates my ability to combine Email Marketing, Marketing Analytics, and AI-assisted campaign planning into actionable business insights.
The dashboard visualizes key email marketing metrics, including:
Open Rate
Click-Through Rate (CTR)
Conversion Rate
Revenue Attribution
Unsubscribe Rate
Campaign Performance Trends
Rather than simply displaying metrics, the dashboard is designed to help businesses understand what happened, why it happened, and what actions should be taken to improve future campaigns.
Alongside the analytics dashboard, I designed customer journey email flows including:
ā
Order Confirmation
ā Review Request
š Re-engagement Campaign
This work reflects the type of analysis many companies look for when evaluating email campaign performance and customer engagement. It also demonstrates the ability to review AI-assisted marketing outputs, interpret campaign data, and recommend optimization strategies based on measurable results.
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š§ Monthly Newsletter Email Marketing | Mailchimp
I created a responsive monthly newsletter campaign for BloomPaperID using Mailchimp to promote new digital products and drive traffic to the Etsy store.
What I did:
Planned the email campaign strategy and content.
Designed the newsletter layout in Canva.
Created engaging copy with a clear call-to-action (CTA).
Featured new arrivals, best-selling products, and exclusive offers.
Built and tested the email campaign in Mailchimp.
Verified email delivery and optimized the design for mobile devices.
Tools: Mailchimp ā¢ Canva ā¢ Etsy
Outcome: This project demonstrates my ability to create visually appealing email campaigns, organize marketing workflows, and deliver mobile-friendly newsletters that support customer engagement and online store traffic.
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This project showcases my Klaviyo and Shopify integration. I created a Welcome Email, a 10% Discount Email, and a Thank You Email as part of an automated customer journey.
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