Project Goal
Improve customer retention, increase repeat purchases, and streamline communication through an automated CRM setup.
Challenges
The brand lacked organized customer data, had inconsistent segmentation, weak follow-ups, and no automation driving engagement or sales.
Solution
Set up a full CRM system with clean segmentation, automated email/SMS flows, optimized touchpoints, and performance tracking to nurture customers efficiently.
Outcome & Learnings
Retention improved, engagement increased, and repeat orders grew. The project proved how targeted automation and clean data management strengthen customer relationships and long-term revenue.
2
24
FEASTNFUNISH.COM (https://FEASTNFUNISH.COM)
Project Goal
Boost organic visibility, grow targeted traffic, and improve keyword rankings for an eCommerce brand.
Challenges
Weak keyword targeting, inconsistent on-page structure, unoptimized product pages, and technical issues limiting crawlability.
Solution
Conducted keyword research, improved metadata, optimized product content, fixed site structure, strengthened internal links, and cleaned up technical SEO.
Outcome & Learnings
Traffic increased, rankings stabilized, and key pages gained stronger visibility. The project highlighted how focused on-page and technical SEO create sustainable organic growth.
2
5
Project Goal
Create a clean, conversion-driven Shopify store with a premium look, fast navigation, and a frictionless buyer journey to build trust and drive sales.
Challenges
The brand lacked structure, consistent visuals, and an optimized layout. Product discovery was slow, CTAs weren’t clear, and mobile performance was weak.
Solution
I rebuilt the store with a modern, responsive design. Improved visual hierarchy, reorganized products, refined the homepage flow, strengthened CTAs, and enhanced SEO fundamentals.
Outcome & Learnings
The store became more intuitive, polished, and sales-ready. Navigation improved, bounce rate decreased, and customers moved faster from browse to checkout. The project reinforced the value of simple UX, mobile-first design, and strategic content placement for higher conversions.
1
8
Project Goal
Create a refined, conversion-driven Shopify store for McGee & Co. with a premium look, smooth navigation, and a seamless shopping experience that boosts trust and sales.
Challenges
A large catalog made discovery slow. Navigation felt heavy, categories needed clearer structure, and mobile performance wasn’t fully optimized.
Solution
I rebuilt the store with a cleaner, responsive layout. Simplified navigation, improved hierarchy, reorganized products, strengthened CTAs, and optimized the homepage while keeping the brand’s elevated feel.
Outcome & Learnings
The store became easier to browse, more on-brand, and more conversion-ready. Users found products faster, engagement improved, and drop-off declined. This showed how strong UX and mobile-first design drive better results for large catalogs.