Silicon Valley meets Madmen. Product-driven brands

Building a Category Design Strategy
Building a Category Design Strategy

I built A.Team's Category Design strategy as part of our go-to-market, we built own market quadrant — to capture 76% of the category market capital. Here's how

Brand Strategist
Market Researcher
Product Marketer

Go-to-Market Strategy for a Tech Startup
Go-to-Market Strategy for a Tech Startup

Developed and executed a comprehensive go-to-market strategy for A.Team, a talent marketplace — resulting in $60M fundraise and 7x growth in our second year.

Brand Strategist
Product Marketer
Copywriter
Figma
Google Drive

Building a Use Case Taxonomy
Building a Use Case Taxonomy

When asked what you're good at, you can't say "everything." Here's how I build use case taxonomies and use case centric customer experiences.

Product Marketer