Building a Category Design Strategy
I built A.Team's Category Design strategy as part of our go-to-market, we built own market quadrant — to capture 76% of the category market capital. Here's how
Brand Strategist
Market Researcher
Product Marketer
Go-to-Market Strategy for a Tech Startup
Developed and executed a comprehensive go-to-market strategy for A.Team, a talent marketplace — resulting in $60M fundraise and 7x growth in our second year.
Brand Strategist
Product Marketer
Copywriter
Figma
Google Drive
Building a Use Case Taxonomy
When asked what you're good at, you can't say "everything." Here's how I build use case taxonomies and use case centric customer experiences.
Product Marketer