Peanut butter is pretty integral to my life. I fantasised that my favourite brands had asked me to write their copy—nothing to do with the free samples.

I've always admired Who Gives A Crap. Great ethos, great product & great copy. Here's my spin on their billboard content.

A thought rabbit hole into the concept of AI and our performative identities.

Click by click, AI develops more. Machine learning progresses more every time we hit 'enter' into our AI software.