Tianna Wu - Brand Designer | Contra
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Tianna Wu
Brand & UI/UX Designer | Digital Marketing
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GALLERY L
San Jose, USA
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San Jose, USA
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Nord Anglia Education is a premium international schools brand operating 80+ schools across the Americas, Europe, Asia, and the Middle East, serving over 70,000 students. It focuses on high-quality education (EYFS to IB Diploma) featuring collaborations with Juilliard, MIT, and UNICEF to promote creativity, STEAM, and global responsibility.
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I created a full brand identity and mobile UI/UX design for the Rosicrucian Egyptian Museum, a museum dedicated to preserving and showcasing ancient Egyptian history and culture. The goal was to modernize the museum's digital experience while maintaining the rich historical and mysterious atmosphere of ancient Egypt. I developed the museum's visual identity — including the logo, typography, and color palette — using warm earthy tones and elegant serif typography inspired by ancient Egyptian architecture and artifacts. The branding creates a timeless and immersive feeling that reflects the museum's educational and cultural mission. In addition, I designed a mobile app experience focused on improving visitor engagement and accessibility, including a home page, event page, and ticket booking interface that allows users to explore exhibitions, discover educational programs, and purchase tickets.
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Smart Pantry is an AI-powered food management system focused on reducing household food waste and simplifying meal planning. The project combines AI technology with Meta Glasses to create a low-effort experience where users can scan food items, track inventory, detect expiration dates, receive meal suggestions, and automatically generate smart grocery lists. The project was created around a real-world problem: many busy families and young professionals struggle with forgotten groceries, expired food, poor meal planning, and unnecessary spending. Through research and user testing, I discovered that people avoid manual tracking systems because they take too much time, so the solution focused on making the experience fast, seamless, and integrated into daily life. Smart Pantry was designed to bring both environmental and financial value by helping users waste less food, save money, and make smarter household decisions. The system also improves shared household coordination by making pantry information more visible and accessible for everyone in the home. Overall, this project explores how AI and wearable technology can create a more efficient, sustainable, and user-friendly future for everyday living.
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Stems is a music tech platform built for artists and producers to streamline the beat submission workflow. Artists create a personalized page, share their URL across social platforms, and receive beats directly from collaborators — all in one centralized hub. The platform features quick setup, easy sharing, efficient review tools, and team access permissions, making it easier than ever to manage A&R efforts at scale.
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