Thelma Nwafor
I help brands turn ideas into clear, high-impact results.
Ready for work
Thelma is ready for their next project!
UX Case Study: Booking Form Redesign
The original form had no visual grouping, unclear labels, and a hidden CTA leading to cognitive overload and drop-offs.
I redesigned it using:
• Clear section grouping
• Descriptive labels + helper text
• Progressive disclosure
• Sticky primary CTA
• Stronger visual hierarchy
Results:
🚀 42% faster completion
✅ 68% fewer errors
📈 89% completion rate (up from 64%)
Good UX isn’t just about making things look better; it’s about making decisions easier.
If your product has friction in key flows, let’s fix it.
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Activ8 Lifestyle Platform Design
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Cognimatic AI Website and Web Application
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Wealthy Elephant Website Design
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