Thea K.W - Copywriter | ContraWork by Thea K.W
Thea K.W

Thea K.W

ADHD'er writing copy that turns visitors into fans.

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Cover image for An email to nurture and
An email to nurture and build trust with an audience. The target here was to write from the position of a mom who runs a program for new mom's who's struggling. The goal : To help these new mothers see that they're doing better than they think they are, through relatability.
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Cover image for Landing Page spec piece I
Landing Page spec piece I wrote for a fictional 6-week writing program, built for people who don't feel like they fit into the traditional education molds. Written to make the reader feel seen and understood before they're ever asked to buy anything.
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Cover image for Abandoned Cart Email - ADHD
Abandoned Cart Email - ADHD Productivity Tool. A single email I wrote for a fictional ADHD productivity gadget. Written to bring people back without feeling pushy.
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