I wrote a daily newsletter and aggregated the most important news of the day.

I created posts that would resonate with Utah locals and their in-jokes while also attracting those considering Utah for their next family vacation.

What if Rossini had TikTok? I reimagined an opera company's production, reactivated an email list and sold 1000+ tickets at the last minute.

I created a website in under 24 hours for an emergency fundraising event, which brought in $155,000 in two weeks.

I worked with Chronicle Books on creating a community around the 642 Series where fans felt inspired, contributed content, and felt a spark of creativity.

In the first five months, we increased subscribers by 1000 and Substack subscription revenue increased by over $20,000.