Thays Santana
Social Media Designer for purpose-driven brands
New to Contra
Thays is ready for their next project!
Christmas Campaign — Creative Direction & Script Overview
The 30-second film captures the emotional essence of Christmas through a warm and celebratory narrative.
The opening and closing scenes highlight intimate festive moments — emphasizing connection and the human warmth of the season, reinforcing the brand within everyday celebrations.
At the core, the narrative transitions into product showcasing, featuring fashion for women, men and children. Products are integrated organically through movement and shared moments.
The casting brings together family, children, a baby and friends, creating authenticity and spontaneity, with a focus on natural performances and genuine joy.
Visually, the campaign follows a cozy mood, with Christmas ornaments as recurring elements to ensure seasonal identity and continuity.
0
10
CBSKIN — Merengue Facial Moisturizer Launch
For the launch of CBSKIN’s Merengue facial moisturizer, the focus was to create a unified and intentional visual communication system.
Rather than isolated assets, the project was built as a complete brand experience — connecting digital and offline touchpoints with consistency and clarity.
Scope of work:
Website banners (desktop and mobile)
Email marketing
WhatsApp communication card
Instagram feed and story content
Poster for offline activation
Every element was designed to reflect the product’s identity, guiding the audience through a cohesive and engaging launch experience.
0
10
FLUIR STZ is an internal platform created for STZ Calçados to centralize and streamline technical product information.
Designed to support every stage of collection development, it brings clarity, organization and transparency to complex processes.
By minimizing friction and aligning teams, FLUIR ensures a smoother workflow — leading to more precise and timely product delivery.
0
13
Santa Lashes, created by Vane Pereti, was born from a clear vision: to elevate post-lash extension care through exclusive home products.
While the beauty industry is already saturated with skincare solutions, she identified a gap in eyelash care — and turned it into an opportunity.
Designed to simplify and extend the beauty of lash extensions, the products bring professional-level quality into everyday routines.
More than just care, Santa Lashes enhances confidence, offering practicality and efficiency for modern women.
0
10