Tembria Thompson
Clarity consultant organizing and refining communication
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Clarity Enhancement for Product Messaging
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A short walkthrough examining how audience focus, language consistency, and action guidance shape understanding as organizations grow.
This example is based on publicly available messaging and shared to demonstrate my approach to communication clarity, not as a critique or redesign.
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A client reached out recently saying they needed “better marketing.”
As we talked, it became clear marketing wasn’t the issue.
They had multiple services, strong experience, and a solid reputation. But new visitors and leads kept getting stuck in the same place, they didn’t understand where they fit.
Nothing was wrong with the writing.
Nothing needed a redesign.
The problem was that their language had grown with the business, but it hadn’t been reorganized.
We focused on clarifying who the work was most for, what each service actually solved, and what someone needed to understand before being asked to take action.
Once that was clear, everything else became easier: pages, emails, and conversations.
That’s the kind of clarity work I do most often.
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When people land on a service-based website, they’re often already carrying questions, stress, or urgency.
I put together this short communication clarity walkthrough to explore how language choices can either ease that moment or add a little extra effort — even when the intention behind the work is strong.
This is not a critique or a pitch, just an example of how I think about clarity and communication.
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