Talha Sharif
Email Deliverability Expert|Campaign Management| DMARC, DKIM
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Smartlead.ai (http://Smartlead.ai) Campaign Setup, DNS Configuration & Email Deliverability
Managed end-to-end cold email infrastructure and campaign execution using Smartlead.ai (http://Smartlead.ai), ensuring high inbox placement and strong email deliverability.
Configured domain authentication by setting up SPF, DKIM, DMARC, MX, and custom DNS records, connected sending mailboxes, and prepared domains for outbound email campaigns. Built and managed multi-step email sequences, imported lead lists, scheduled campaigns, and continuously monitored campaign performance to maximize engagement.
Regularly analyzed key metrics such as delivery rate, open rate, reply rate, bounce rate, and sender reputation to optimize campaign performance and maintain healthy sending domains.
Responsibilities
Configured DNS records (SPF, DKIM, DMARC, MX) for secure email authentication.
Connected and managed multiple sending mailboxes in Smartlead.ai (http://Smartlead.ai).
Created and managed cold email campaigns and follow-up sequences.
Imported, segmented, and managed prospect lists.
Optimized sending schedules and mailbox health.
Monitored campaign analytics, reply rates, open rates, and deliverability.
Maintained domain reputation through ongoing deliverability optimization.
Campaign Results
Successfully managed multiple outbound campaigns in Smartlead.ai (http://Smartlead.ai).
Sent 2,800+ cold emails across active campaigns.
Achieved 51–53% open rates.
Generated 30+ replies from targeted outreach.
Maintained strong sender reputation and healthy email infrastructure throughout the campaigns.
Skills: Smartlead.ai (http://Smartlead.ai), Cold Email, Email Deliverability, DNS Configuration, SPF, DKIM, DMARC, Email Authentication, Campaign Management, Lead Management, Outbound Sales, Email Warmup, Inbox Placement, Email Analytics.
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SendGrid Email Campaign Management & Deliverability Optimization
Successfully managed high-volume email campaigns using Twilio SendGrid with Microsoft 365 mailboxes, ensuring strong email deliverability and reliable inbox placement.
Configured the complete sending infrastructure, authenticated domains, connected Microsoft 365 mailboxes, and monitored campaign performance throughout the sending process. Regularly analyzed delivery metrics, bounce rates, open rates, and sender reputation to optimize campaign performance and maintain a healthy email infrastructure.
Based on campaign analytics, the campaign achieved a 99.3% delivery rate with only 0.9% bounced and blocked emails, demonstrating excellent deliverability and list quality.
Responsibilities
Configured and managed SendGrid email campaigns.
Connected and managed Microsoft 365 sending mailboxes.
Set up email authentication (SPF, DKIM, and DMARC).
Managed recipient lists and campaign scheduling.
Monitored email deliverability, inbox placement, and sender reputation.
Analyzed campaign metrics including delivery rate, bounce rate, and open rate.
Optimized campaigns to improve engagement and reduce bounces.
Ensured reliable email delivery through continuous performance monitoring.
Results
4,758 Emails Processed
99.3% Delivery Rate
0.9% Bounce & Block Rate
46.4% Unique Open Rate
Successfully maintained high inbox placement and healthy sender reputation.
Skills: SendGrid, Microsoft 365, Email Deliverability, Email Campaign Management, SPF, DKIM, DMARC, Email Authentication, Microsoft Exchange Online, Email Analytics, Inbox Placement, Email Infrastructure.
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Cold Email Infrastructure Setup & Campaign Management
Configured and managed a complete cold email infrastructure, starting with DNS authentication on GoDaddy by setting up SPF, DKIM, DMARC, and MX records to ensure secure and reliable email delivery.
Performed a structured email warmup process to build domain reputation before launching campaigns, resulting in 98% email deliverability and strong inbox placement.
Set up and managed outbound campaigns in Instantly.ai (http://Instantly.ai), including connecting mailboxes, importing lead lists, configuring email sequences, scheduling follow-ups, and monitoring campaign performance. Continuously tracked key metrics such as open rates, replies, bounce rates, and inbox health to optimize deliverability and campaign results.
Key Achievements:
Configured complete DNS authentication on GoDaddy.
Successfully warmed up sending domains and achieved 98% email deliverability.
Managed cold email campaigns in Instantly.ai (http://Instantly.ai).
Sent over 12,600 emails with a 78.74% open rate.
Generated 10 qualified opportunities through outbound email campaigns.
Optimized inbox placement and maintained strong sender reputation throughout the campaign.
Skills: Email Deliverability, Cold Email, Instantly.ai (http://Instantly.ai), GoDaddy DNS, SPF, DKIM, DMARC, Email Warmup, Campaign Management, Lead Management, Email Authentication, Outbound Marketing.
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GetResponse Campaign Setup & Management
Managed end-to-end email marketing campaigns using GetResponse, from account setup to campaign optimization. Responsibilities included:
Creating and managing email campaigns in GetResponse.
Designing and editing responsive email templates.
Setting up contact lists, segments, and subscriber management.
Building automation workflows and autoresponder sequences.
Scheduling one-time and recurring email campaigns.
Monitoring campaign performance, including open rates, click-through rates (CTR), bounce rates, and conversions.
Optimizing campaigns to improve engagement and email deliverability.
Managing audience segmentation for targeted email marketing.
Configuring signup forms and landing pages when required.
Troubleshooting campaign issues and ensuring successful email delivery.
Skills Used: GetResponse, Email Campaign Management, Marketing Automation, Audience Segmentation, Email Deliverability, Email Analytics, Autoresponders, List Management, A/B Testing.
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