Taiwo Sheriffdeen
E-commerce Growth | Shopify Design & Optimization
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Project Title
Project Title
Shopify UX & Conversion Optimization
Client
Dae Skin Shop (E-commerce)
Overview
Helped a skincare Shopify store improve product page clarity and reduce checkout friction to support better conversions.
The Problem
Visitors were spending time on product pages but struggling to make confident buying decisions due to unclear layout and variant selection.
What I Did
Improved product page structure for clarity
Optimized variant and add-to-cart flow
Simplified the checkout experience
Ensured changes didn’t affect site performance
Result
Clearer product selection
Reduced decision friction
Smoother checkout flow
Better foundation for conversion growth
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Project Name
Shopify Custom Product Builder & Compatibility Logic
Client Need
The client needed a way for customers to select compatible product components without confusion or pricing errors.
Existing product pages required customers to manually figure out which parts worked together.
What I Did
Designed a guided product configuration flow
Built logic to validate compatible selections
Implemented tiered pricing for bundled purchases
Optimized backend logic for speed and scalability
Results
Seamless product selection experience
Fewer abandoned checkouts
Accurate pricing and compatibility validation
Positive client feedback and 5-star review
Skills & Tools
Shopify · Product Logic · UX Optimization · Tiered Pricing · Custom Configuration
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