Fantasy Kitchen needed a vibrant, conversion-ready campaign to celebrate Vegan Day, not just to showcase menu items, but to communicate fulfillment, flavor, and brand energy. The challenge was to turn a complex menu into a clear, engaging visual system that drives action and brand recall.
The design balances vibrancy with clarity, engineered for Instagram engagement and real-world conversion.
This campaign delivered a cohesive visual identity that celebrates flavor and fulfillment.
Fantasy Kitchen’s Vegan Day visuals now serve as a brand-building tool, not just a celebration.
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This wasn’t just an ad; it was a precision challenge.
A+ Consultancy needed a single visual that could communicate global reach, institutional credibility, and aspirational clarity to students seeking international education. The goal was to make complex information feel simple, trustworthy, and inspiring.
I applied my Design and Strategic framework to engineer a layout that balances 23 university logos and 8 national flags within the constraints of a mobile-first Instagram post.
I Grouped logos and Integrated globe and CTA elements without cluttering the message
Every pixel was intentional, designed to reinforce trust, clarity, and ambition.
This project delivered a high-impact layout that balances visual density with strategic clarity
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BJS Engineering needed a visual operating system that communicates precision, reliability, and partnership. The goal was to build a brand identity that reflects their core promise: “From blueprint to build… with you in every step.”
The design system was built to scale — from business cards to web interfaces — while maintaining consistency and clarity across every touchpoint.
Visual storytelling aligned with BJS’s engineering ethos and create premium brand identity that builds trust from first glance
BJS now has a brand system that reflects their technical precision and client-first philosophy.
Team: Warda Babar, Syeda Tahsina Jannat and Arwa Jameel
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Most restaurant visuals focus on aesthetics. We focus on structured clarity that drives real business outcomes. Thai Lime needed more than pretty food shots. They needed a system that turns visuals into customer action. How we designed a content strategy that merges flat-lay visuals, menu psychology, and CTA-driven layouts. Each dish was positioned to highlight flavor, emotion, and urgency that all aligned with Thai Lime’s brand voice and conversion goals.
This campaign delivered a cohesive brand storytelling across platforms. This project shows how visual intelligence becomes structured growth.
Team: Syeda Tahsina Jannat and Warda Babar.
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Art Collective was born from the challenge of merging three distinct worlds (music, art, and cybersecurity) into one cohesive identity. The purpose was to prove that design can unify diverse domains, creating clarity and authority where fragmentation existed. We built a minimalist brand system anchored in black, white, and gold for premium consistency, with category‑specific accents to differentiate domains.
Our process combined design intelligence, strategic thinking, and practical application, ensuring the brand worked across digital, print, and merchandise.
The result was a unified identity system that communicates across three industries with clarity and impact.
Team: Syeda Tahsina Jannat, Warda Babar, Arwa Jameel