Susan E Aldridge
Multi-disciplinary Designer, traditional and modern thinker.
New to Contra
Susan E is ready for their next project!
Benchline Framework
Benchline is a proprietary design intelligence and decision framework that helps teams connect metrics, customer behavior, and business outcomes into a single actionable system. Rather than stopping at dashboards or reporting, it is built to answer three practical questions: what is happening, why it is happening, and what should happen next.
The framework was designed to solve a common problem inside modern organizations: teams are surrounded by data, but lack a structured way to connect insight to action. Metrics are often fragmented across platforms, interpreted in isolation, and optimized against different definitions of success. Benchline brings those signals together so marketing, product, and leadership can evaluate performance through one shared system rather than disconnected reports.
At its core, Benchline combines a structured metrics framework, a scenario library for insight-to-action thinking, a benchmarking model for maturity assessment, and a roadmap layer for prioritization. The result is not just better visibility into performance, but a more disciplined way to diagnose weak points, identify leverage, and turn evidence into execution.
Benchline is also built on a clear philosophy: better decisions come from connected metrics, not more metrics. It emphasizes diagnosis before optimization, ties performance back to business value, and creates alignment across teams by linking customer behavior, operational signals, and strategic outcomes in one decision model.
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Design System ROI Calculator
The Design System ROI Calculator helps organizations turn design system investment into a defensible business case. It guides stakeholders from components and accessibility through governance, migration, roadmap, break-even, and value case, using their own context to show what the investment costs, what it returns, and why it matters.
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The Adaptive Communicator – A Desk Reference for High‑Stakes Conversations
The Adaptive Communicator is a small, practical app for leaders who need to land hard messages with very different audiences.
Instead of treating communication as a language problem, it treats it as a style‑matchingproblem: the same message will land very differently for people who prize speed, story, stability, or precision. The app helps you adapt in real time by giving you a simple, DISC‑inspired lens on four styles—D, I, S, and C—and what each one needs from you in a high‑stakes conversation.
Inside, you get:
A Quick Adaptation Matrix that translates “who you’re talking to” into how to lead: what to front‑load, what to downplay, and how much detail to bring.
A three‑question pre‑flight check to clarify what this person actually needs from the exchange—information, validation, decisiveness, or connection.
A phrase bank of opening lines tuned to each style, so you’re never starting cold with a D, I, S, or C listener.
A watch‑outs section for C/S‑leaning communicators (careful, steady, relationship‑oriented), highlighting where rigor and caution can accidentally create friction and how to adjust without losing your point.
The goal isn’t to turn you into someone else; it’s to give you a lightweight reference so you can lead in their language first, then bring them into yours.
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CoAudx started with a simple question: what if one audit could tell you what hurts people and what confuses AI, without ten different spreadsheets? Built in Figma Make, this prototype turns that idea into a shared “fix it” space for the whole team. The video walks through the concept and a peek at the build.
Evaluate once, remediate together
Figma Full Video Demo
(https://www.figma.com/community/file/1647390229553451472)Linkedin Social Post (https://www.linkedin.com/posts/susanealdridge_configmakeathon-ugcPost-7468829746882187264-noTM/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAcqa5sBb_h01_7-SPcjnNkrfXKUK588ss0)
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