Sue Hong
Designer specialized in complex workflows.
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External Institution Integration
Simplified onboarding for SMB accounting by restructuring financial integrations around user goals rather than institution types.
Impact:
Integration time reduced from 70 to 5 days
Monthly usage increased by 89.6%
Active companies increased by 46%
0
179
Vendor Reconciliation
Designed a reconciliation system that connected invoices, vendors, and bank transactions into a single workflow.
0
189
Tax Invoice Automation
Designed a transaction-driven invoicing workflow that connected accounting records, tax requirements, and certificate authentication.
Impact:
10× growth
767 signups
10.3% paid conversion
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133