Steven Kryzaniwsky
Forging lasting connections between brands and their people.
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Instagram concept ad for Stetson Horvie Paints — written for upper middle class homeowners who paint spaces around life's most meaningful moments. Tagline developed to capture the shared human experience behind every paint project.
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Brand identity and tagline concept for Haviska Paint — a luxury interior paint line built for homeowners who treat their spaces with the same intention they bring to everything else they own.
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Concept social ad for Alistarro Coffee's Flow State Smooth product line — targeting outdoor lifestyle consumers who treat their morning coffee as a ritual, not a routine.
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Concept ad for Level Up Mountain Apparel, a fictional outdoor apparel brand built for adventure-driven consumers. The goal was to capture tribal identity over product features — speaking directly to the person who lives for altitude, not the person who watches from the couch.
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