Stephanie Dale
Creative Director + Brand Designer
Ready for work
Stephanie is ready for their next project!
Après Active Beauty - Brand Identity + Packaging
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THE FITZ AESTHETIC CLUB | Lungomare Production
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Just wrapped a full rebrand for Bamboo Ave, a jet-setting athleisure label built for movement and exploration.
Proud to have led the creative direction in collaboration with the esteemed Strategist and Copywriter @Helen Heidel to craft a brand that feels elevated yet effortless and in line with my personal values on how to live an adventure-filled life.
Together, we built a cohesive identity system, visual language, and marketing playbook that helped them define and own a new category — re-positioning the brand for long-term growth while giving their team the tools to scale production and launch new collections with ease.
The result? A brand built to move, ready for global growth without losing its edge.
See the full case study on my profile!
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Bamboo Ave: Rebrand - Strategy, Positioning, Visual Identity
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Fresh off positioning themselves as Chicago's premier aesthetic wellness club, The Fitz needed a website that would translate their rebrand into what matters: audience connection, membership revenue, and premium bookings.
We not only updated their branding but also crafted a custom digital experience that attracts high-value patients investing in long-term wellness.
Check it out live! https://thefitzmed.com/
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