Sophie McAlavey
Dynamic Designer and Developer Eager to Innovate & Learn!
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Angelic Candles is a refined candle brand inspired by the serene imagery of Catholic angels, saints, and soft minimalism. The project explores how sacred symbolism can be translated into a modern, premium visual identity that feels calm, elevated, and timeless.
The design direction focuses on purity and restraint clean typography, gentle forms, and a quiet sense of spirituality. The goal was to create a brand world that evokes peace and devotion while maintaining a contemporary, high‑end aesthetic suitable for packaging, digital presence, and lifestyle photography.
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Violet Hour is a conceptual logo and identity exploration for a fictional podcast distribution brand. The project centres on crafting a bold typographic system that feels modern, expressive, and flexible enough to live across a wide range of digital touchpoints.
The focus was on building a mark with strong visual personality something that could anchor social media presence, and branded merchandise while remaining instantly recognizable. The result is a clean yet character‑driven identity that balances contemporary aesthetics with the adaptability needed for a dynamic audio‑driven brand.
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