Sidra Batool
Senior Product Designer | UX Researcher | Consultant
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Improvements were made to streamline the visual hierarchy, enhance navigation, optimize conversion elements, and refine the experience. Implementing these was to provide an improved user experience and drive better customer engagement and conversions.
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Ladderocity is a SaaS ERP platform designed to simplify complex workflows, role-based processes, and data-heavy dashboards. I led UI/UX design in Figma, creating wireframes, high-fidelity prototypes, and a scalable design system for dashboards and admin panels. Focused on SaaS UI/UX, ERP design, usability, and user flows, the project improved clarity, consistency, and efficiency across the platform for business users.
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Mobile-first marketplace platform connecting creators with brands, including job listings, earnings tracking, and withdrawal management. My focus was on creating a clean, intuitive user experience with structured flows for job applications, messaging, and financial tracking. The final product improved usability and clarity in financial data presentation and created a premium, app-like interface optimized for engagement and retention.
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Designed a comprehensive mobile-first fitness and nutrition tracking application focused on daily performance monitoring, workout planning, and habit consistency. The goal was to create a clean, motivating, and data-driven interface that simplifies complex health metrics into digestible visual components.
I optimized user flows for workout tracking, calorie logging, hydration monitoring, and progress analytics while maintaining a structured dashboard experience. The final product delivers a modern, intuitive interface that encourages daily engagement and long term habit building.
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