Toshiba Aslam
Google Ads Expert // Digital Marketing
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Google Ads Campaign Optimization | $69K Spend | 19.79X ROAS | $1.38M Conversion Value
Google Ads Campaign Management & PPC Optimization — 19.79X ROAS
This Google Ads campaign is a strong example of how strategic PPC management and continuous optimization can turn advertising spend into measurable revenue.
During April 1 – May 31, 2026, the account generated:
📊 Google Ads Performance Results:
Ad Spend: $69,949.11
Conversion Value: $1,384,548.59
Conversion Value / Cost (ROAS): 19.79X
All Conversion Value: $1,489,147.63
Cost per Conversion: $180.78
CTR: 3.69%
My Role
I focused on managing and optimizing the Google Ads account with a performance-first approach rather than simply increasing clicks or traffic.
Key areas of PPC optimization included:
✅ Google Ads campaign management
✅ Campaign structure and targeting optimization
✅ Keyword and search intent analysis
✅ Search term analysis and negative keyword optimization
✅ Bid and budget optimization
✅ Conversion tracking analysis
✅ Ad performance optimization
✅ Conversion-focused campaign management
✅ Continuous performance monitoring
✅ ROAS and CPA optimization
✅ Identifying opportunities to scale profitable campaigns
The Strategy
My approach was centered around one question:
Where is the advertising budget generating the most business value, and where is it being wasted?
I analyzed campaign performance, conversion data, search traffic, costs, and revenue signals to identify opportunities for optimization. The focus was not simply on generating more clicks—it was on improving the relationship between ad spend, conversions, CPA, and revenue.
Results
The campaign delivered $1.38M+ in conversion value from approximately $69.9K in Google Ads spend, resulting in a 19.79X conversion value / cost ratio during the reported period.
This project demonstrates my approach to Google Ads management, PPC optimization, ROAS improvement, conversion-focused advertising, and campaign scaling.
Looking for a Google Ads expert to audit, optimize, or scale your PPC campaigns?
I can help identify wasted spend, improve campaign performance, strengthen conversion tracking, and build a strategy around the metrics that matter to your business.
Skills: Google Ads • PPC • Google Search Ads • Campaign Optimization • Keyword Research • Negative Keywords • Conversion Tracking • ROAS Optimization • CPA Optimization • Google Analytics • PPC Management • Digital Marketing
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