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Shirish Upadhyay
UI/UX Designer | SaaS, Web Apps & Conversion-Focused
New to Contra
Shirish is ready for their next project!
I help businesses turn ideas into high-converting websites — and this project is a great example of that process in action.
For ASAP Personnel Services, I handled the complete website journey from Figma design to a fully functional WordPress build. The focus wasn’t just on making the site look good, but on creating a clear, conversion-driven experience that speaks directly to both employers and job seekers.
I translated the Figma design into a fast, responsive WordPress site, ensuring clean UI, intuitive navigation, and strong messaging throughout. Every section was built with purpose — from highlighting staffing services to reinforcing trust and credibility — so users can quickly understand the value and take action.
Beyond design and development, I focused on scalability and ease of use, giving the client a CMS they can confidently manage and update without friction.
If you're looking for someone who can take your project from concept to launch — combining design thinking with solid WordPress development — I can help you build something that not only looks great but drives real results.
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Figma has honestly changed how I think about design collaboration. The way everything lives in one place — design, feedback, and iteration — makes the whole process smoother. It’s not just a tool anymore; it’s part of the workflow.
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SV Millets Website UX/UI Redesign
Redesigned the website experience for a millet-based health brand to improve usability, clarity, and conversions.
The existing website had issues with navigation, weak visual hierarchy, and low product discoverability. Users struggled to understand offerings and take action.
I conducted a UX audit and redesigned key sections to create a more intuitive and modern experience.
Key Improvements:
• Simplified navigation structure
• Clear product categorization
• Strong visual hierarchy
• Conversion-focused CTAs
• Clean, modern wellness UI
Impact:
• Improved user flow and readability
• Better product visibility
• Stronger brand trust and credibility
• Optimized for higher engagement and conversions
Tools: Figma, UX Audit Frameworks, WordPress, Elementor
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SVMillets is a health-focused brand promoting millet-based food products. The goal of this project was to design a user-friendly and visually engaging website that effectively communicates the benefits of millets while improving product discovery and conversions.
The website was developed using the Agro – Agriculture Organic Food WordPress Theme as the base framework.
From a UI/UX perspective, the project involved restructuring the information architecture, simplifying navigation, and improving the overall user journey. The existing theme layouts were customized to establish a clear visual hierarchy, enhance readability, and create a seamless browsing experience across devices. Special focus was given to product presentation, intuitive layout design, and strategic CTA placement to guide users toward key actions such as exploring products and making purchases.
The result is a clean, modern, and conversion-focused interface that aligns with the brand’s natural and wellness-driven identity while delivering an improved user experience.
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