selma haci
Software Engineer | Full Stack & Data Analytics
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DataBridge: Strategic ETL Orchestration & Revenue Reconciliation Platform
A high-fidelity, self-hosted industrial diagnostic suite designed to centralize, normalize, and verify marketing ROI through intelligent handshake reconciliation.
Scalable Data Architecture To ensure production-grade reliability, I engineered a High-Fidelity Synthetic Industrial Dataset comprising over 125,000 unique marketing events. This allowed me to stress-test the ETL pipelines and verify the accuracy of the Handshake Matching algorithm against realistic seasonality, spend variance, and complex conversion patterns.
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Helped a client scale their Algerian artisanal heritage globally by building Darna. I delivered a premium e-commerce ecosystem that blends ancient craftsmanship with analytics. My focus was on 'humanizing' technical data for their artisans while providing the tools to scale. :
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