DIESEL CNY — Year of the Horse
Commissioned by DIESEL to create a video for their Year of the Horse CNY collection. We built a playful visual world around the special-edition products, bringing DIESEL’s bold energy into a festive campaign made for Chinese social media.
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AI-driven campaign film for MARNI 520.
We developed the visual concept and generative workflow, combining AI imagery, animation, and post-production to translate MARNI’s playful visual language into a surreal digital world.
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AI-driven footwear campaign created for LOXKI.
We used AI to build the environments, compositions, and campaign imagery around the product, blending lifestyle and studio photography aesthetics into a cohesive visual series.
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VIETNAM, Y3K — FLORA Museum Challenge
For the FLORA Museum Challenge, I chose the Incense Burner with Dragon Spout, a Vietnamese artifact from the 1st–3rd century in The Met’s collection ( https://www.metmuseum.org/art/collection/search/53862 ), and reimagined it through a Y3K lens.
I wanted to connect an ancient object with a familiar image of Vietnam today: a woman riding a scooter. The dragon-shaped incense burner became a futuristic chrome vehicle, while traditional Vietnamese clothing and the conical hat were transformed into synthetic future wear.
I built the entire visual world in FLORA, from the clothing and accessories to the dragon scooter, environments, stills, and final video. Using AI as a world building tool, the project imagines how Vietnamese visual culture might evolve into another timeline while still carrying traces of its past.
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