Sarine Batouzian's Work | ContraWork by Sarine Batouzian

Sarine Batouzian

Brand designer building strategic systems, not logos.

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Yerevan, Armenia

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Yerevan, Armenia

Cover image for Rebranding the Office of the

Rebranding the Office of the Prime Minister of Armenia

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Brand designer of an interactive game where kids join the heroic GreenGers to fight pollution through storytelling-driven levels. They learn sustainable habits while evolving characters and cleaning the planet.

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Cover image for Designed the full visual identity

Designed the full visual identity and communication materials for the ICRC 30th Anniversary campaign. Developed a cohesive visual system applied consistently across print and environmental formats.

Cover image for Publication design and infographic system

Publication design and infographic system for the EU–Armenia CEPA Implementation Progress Report 2024.

Created the brand identity for Armad International, a premium hospitality, experience, and community group, and developed the visual identities of its sub-brands, building a cohesive and scalable brand ecosystem.

Cover image for Created the branding and visual

Created the branding and visual identity for the Innovation in Action: Public Sector Innovation Forum by UNDP Armenia and the European Union, designing cohesive event and marketing materials across digital and print media.

Cover image for Executed the full rebranding and

Executed the full rebranding and brand maintenance of the communications agency, as Senior Designer and Creative Department Lead. I designed key visual assets and oversaw all creative output across the agency.

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Cover image for Designed social media visuals for

Designed social media visuals for SoPoke, combining product-focused content with educational infographics to introduce poke and highlight its dishes.

Cover image for Designed the billboard visuals for

Designed the billboard visuals for a nationwide PSA campaign developed by Armad Creative Solutions for the Office of the Prime Minister of Armenia.

Created the branding and visual identity for the Winter School program implemented by UNDP, UNICEF, and UNFPA in partnership with the Human Rights Defender of Armenia and funded by the European Union. Designed the merchandise and promotional visual assets for the initiative.

Cover image for Designed the full editorial layout

Designed the full editorial layout and custom infographic system for the Sustainable Mobility Index Report, creating data-driven visuals, illustrations, and multilingual publication assets to communicate complex research with clarity and accessibility.

Cover image for Designed social media content for

Designed social media content for Sophiste, a restaurant brand, creating visually engaging posts that reflected its identity and enhanced its digital presence.

Cover image for Designed the editorial layout for

Designed the editorial layout for the Security Council of Armenia’s national security strategy report, adapting the publication across multiple languages while ensuring clarity, consistency, and readability for policy communication.