Pro
Sara Thompson
Specializing in visual identity and branded deliverables
New to Contra
Sara is ready for their next project!
City Bleed No More: Revive — Social Impact Exhibition Branding
I developed the visual concept and exhibition messaging for City Bleed No More: Revive, a proposed Atlanta-based art exhibition focused on community violence, poverty, housing insecurity, and collective healing.
The goal was to translate complex social data into an emotionally grounded, accessible visual language that invites empathy and action. The identity balances stark realism with hope, using typography, color, and spatial composition to reflect both the weight of the issue and the possibility of renewal.
This project involved concept development, visual storytelling, layout design, and message framing for public engagement.
Focus areas:
Brand concept • Visual identity • Social impact storytelling • Data-informed messaging
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Slab Dream Lab - Case Study
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City Bleed No More — Exhibition Branding & Visual Communications
I led the visual identity and communication design for City Bleed No More, a community-focused art exhibition addressing violence, healing, and collective action in Atlanta.
This project included developing the exhibition’s visual language and applying it across key materials such as the logo, main event poster, artist submission guidelines, program overviews, and informational layouts. The work focused on clarity, hierarchy, and emotional impact—balancing urgency with hope while ensuring consistency across digital and print touchpoints.
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HWPL Georgia - Branding Guidelines and Report Documents
I developed the brand identity guidelines for HWPL Georgia, establishing a cohesive visual system to support the organization’s peace initiatives and public-facing communications.
Building on this foundation, I designed a one-page overview and supporting materials for HWPL Georgia’s Peace Program: Peach State to Peace State, translating complex social issues and program impact into clear, accessible visual storytelling. The work emphasizes consistency, hierarchy, and scalability across digital and print touchpoints.
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