Sheila Moday
Supply Chain Operations, Analytics, Creatives, Concepts
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Global Maritime TEU Intelligence Dashboard
Project Overview
This interactive dashboard analyzes global maritime container (TEU) logistics from 2019 to 2026. It translates complex shipping volumes, market concentration, and seasonal trends into a clear, actionable narrative for supply chain decision-makers.
Key Features & Insights:
Data Storytelling: Features a labeled, historical timeline mapping major macroeconomic and geopolitical market shocks, such as the Suez & Panama Canal chokepoints and shifting tariff volumes.
Multi-Dimensional Analysis: Utilized comparative market concentration scales and seasonal quadrant layouts to isolate monthly shipping anomalies from baseline trends.
Design Focus: Keeping the layout to a highly disciplined, single-page view with zero layout clutter.
Tools Used:
Microsoft Power Query (Data Extraction, Transformation, & Cleaning)
Tableau Public Desktop (Data Visualization & Dashboard Design)
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Tara Usap Tayo
Project Overview:
Audience analytics and social listening for Tara Usap Tayo, turning viewer metrics and community trends into empathetic, high-engagement content.
Key Highlights:
Trend Analysis: Tracked online discussions around mental health to guide narrative themes.
Audience Insights: Evaluated demographics and peak activity times to optimize posting schedules.
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365 Prose of Longing - A timeless novel of passion, longing, and a love that transcends time and space.
Role: Book Cover Design, Creative Layout, Content Creation
Focus: High-concept artwork, typography, and marketing assets
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Phantom Early Access Campaign
An exclusive promotional visual created to introduce Phantom through mood, intimacy, and minimalist design, inviting early readers into the world before its public release.
Role: Creative Direction, AI Visual Design, Creative Layout, Content Creation
Focus: Visual Storytelling, Promotional Campaign, Typography, Book Marketing
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365 Prose of Longing — Teaser Reel
A cinematic teaser introducing 365 Prose of Longing through symbolic imagery, atmospheric visuals, and the phrase "Find Me Again," inviting curiosity without revealing the story.
Role:
Creative Direction, AI Visual Design, Motion Graphics, Content Creation
Focus:
Visual Storytelling, AI-Assisted Artwork, Typography, Book Marketing
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