Full Shopify Store Redesign & Conversion Optimization — Fleece Era (https://fleeceera.com)
Fleece Era came to me needing Pinterest ads setup for their loungewear brand. But before touching ads, I audited the store and identified a critical issue ,the store wasn't built to convert. Running paid traffic to it would have wasted their budget.
I paused the ads work, communicated the issue clearly to the client, and proposed a full store rebuild first. They agreed. Five days later, Fleece Era had a premium, conversion-ready Shopify store: and a foundation strong enough to actually make their Pinterest ads work.
What I Delivered:
Full Shopify store build on the Horizon theme
Warm premium brand identity — caramel, beige & cream palette with Playfair Display + Jost typography
Mobile-optimized layout with conversion-focused structure
Hero section, collection pages, product grid & brand story section
Product imports via Teemdrop
Newsletter integration & complete footer setup
Store audit & strategic recommendation that saved the client wasted ad spend
Timeline: 5 days
Client Review:
"Designed a conversion ready DTC store, mobile optimized, very quick delivery time. I'm pleased with Samuel's work and excited for future projects."
— Fleece Era, Fiverr ⭐⭐⭐⭐⭐