Salomé Gutiérrez
Creative product designer focused on branding & illustration
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Programa 360 is an immersive service designed to help young people between 15 and 25 discover and pursue their vocation. Through research, self-discovery, experiential learning, and professional guidance, the project explores how design can create meaningful opportunities for young people to better understand themselves and make informed decisions about their educational and professional futures.
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Minimu is a brand inspired by the Montessori method, offering thoughtfully designed toys and educational cards that support early childhood development. Rooted in creativity, autonomy, and emotional growth, the brand also extends its purpose to mothers, providing support throughout their parenting journey.
Minimu’s visual identity reflects a gentle and nurturing approach to early learning. Through a soft and cohesive design system, elements such as color, typography, and imagery were crafted to evoke creativity, trust, and emotional connection.
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Alpik is an outdoor clothing and adventure gear brand built around freedom, exploration, and a deep connection with nature. The project focused on creating a cohesive visual identity that could communicate the brand’s adventurous spirit while supporting a healthy, sustainable, and active lifestyle.
I developed the visual identity across key brand touchpoints, including the logo, color palette, iconography, imagery style, and brand applications. The goal was to create a flexible and distinctive system that could translate consistently across both digital and physical experiences.
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Converge is a collaborative toolkit that transforms the convergence stage of the design process into a more engaging and structured experience. Through guided workflows and card-based interactions, it helps teams overcome creative blocks, align ideas, and confidently turn concepts into actionable solutions.
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