Revenue Focused Data-Driven Performance & Growth Marketer

Driving product-led growth through performance marketing
Driving product-led growth through performance marketing

Drove paid ads led growth for a self-serve SAAS product, resulting in higher conversion rates & substantial revenue growth, 900+ free trials & $558k in revenue.

Growth Marketer
Product Marketer
Performance Marketing Specialist
Google Ads
Google Tag Manager
HubSpot

Acquiring 2 million users for Yellow Card w/ mobile UA campaigns
Acquiring 2 million users for Yellow Card w/ mobile UA campaigns

Hitting 2 million users and 4 million app installs with mobile UA campaigns, multi-touch attribution, deep-linking, and an $8m budget.

Growth Marketer
Performance Marketing Specialist
AppsFlyer
Facebook Ads
Google Ads

B2B Fintech go-to-market to Drive Revenue with paid Ads
B2B Fintech go-to-market to Drive Revenue with paid Ads

Acquired enterprise B2B businesses like Paypal, Coinbase, Moonpay, Block, etc, generating $100m in monthly GTV using Paid ads campaigns on LinkedIn & Google ads

Growth Marketer
Product Marketer
Performance Marketing Specialist
Google Ads
LinkedIn
Salesforce