Saad Shoukat
WordPress Website Designer, Developer, And SEO Specialist
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Saad is ready for their next project!
Restaurant Website SEO (6 Months Report)
Project summary
The Situation
When I first looked at this restaurant’s website, it had potential—but it wasn’t performing.
The site wasn’t bringing in consistent traffic, rankings were low, and overall the user experience needed improvement. Even though the business itself was solid, its online presence wasn’t reflecting that.
So the goal was simple:
increase visibility, improve rankings, and turn the website into a customer-generating asset.
What I Found (Audit Phase)
Before touching anything, I ran a complete SEO audit—and honestly, there were multiple gaps:
The website had technical SEO issues affecting indexing
Page speed was slow, especially on mobile
On-page SEO was either missing or poorly optimized
Titles and descriptions weren’t compelling (low CTR)
UI/UX felt outdated and slightly confusing
In short: the foundation needed fixing before expecting growth
What I Did
Instead of jumping into random changes, I followed a structured approach. First, I handled the technical SEO side to ensure Google could properly crawl and understand the website by fixing indexing issues, optimizing the sitemap and robots.txt, improving internal linking, and resolving mobile usability problems. Once the foundation was solid, I moved to on-page SEO, where I conducted targeted keyword research based on restaurant search intent, rewrote meta titles and descriptions to improve CTR, properly structured headings (H1–H3), and optimized content along with images. After that, I focused heavily on speed optimization—reducing load time, compressing images and scripts, and applying caching and performance improvements—because a faster website directly impacts both rankings and user experience. Finally, I worked on UI/UX improvements by creating a cleaner and more modern layout, simplifying navigation, ensuring full mobile responsiveness, and adding clear call-to-actions, since traffic alone is not enough if users are not converting.
The Results (After 6 Months)
Here’s what changed over 6 months:
Clicks: 4.5K → 7.38K
→ steady increase in actual visitors
Impressions: 144K → 161K
→ better visibility on Google
CTR: 3.1% → 4.6%
→ more people clicking after seeing the site
Average Position: 31.4 → 12.2
→ moved from page 3 to near page 1 on business relevant keywords.
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