Monthly Social Media Design & StrategyEsra Baskaya
Social Media Design & Strategy is a focused service designed to strengthen brand presence across social platforms through clear visual consistency and thoughtful content direction. The service combines strategic planning with design execution to support visibility, engagement, and long-term brand recognition.
What's included
Kick-off & Brand Context Alignment (x1)
The process begins with a kick-off call to understand the brand’s background, goals, challenges, and expectations. This stage sets a shared foundation and defines how we’ll work together. (Only for first time)
Deliverables: Welcome Kit, Brand Questionnaire
Social Media Strategy
Competitors, references, and market analysis are conducted to ground the visual work in context. At the same time, a clean project structure is set up; covering communication, documentation, and asset organization to ensure a smooth and transparent workflow.
Deliverables: Client portal, Competitive landscape, Audience profiles, Content Management system, hooks, power words, social media funnel and general frameworks.
This phase can be repetitive quarterly to secure the positioning
Visual System & Content Frameworks
A cohesive design system tailored for social media formats, ensuring visual consistency. Defined content types, layout systems, and creative guidelines to support sustainable posting including platform adjusting.
Deliverables: Templates, guideline doc.
Content Creation
Monthly calendar plan with all copies and captions based on the strategy that we agreed on and brand needs, including visuals after approval.
Deliverables: Fully completed content-calendar.
Analysis
Review of outputs, tracking basic KPIs and updating brand needs.
FAQs
This service is suitable for brands and teams who want a more structured, consistent, and intentional social media presence, whether starting from scratch or refining an existing one.
This service focuses on strategy, design systems, direction, monthly content creation and analysis for your brand strategy. Ongoing posting and daily management are not included.
Platforms are defined based on the brand’s audience and goals. This may include Instagram, TikTok, LinkedIn, Substack or others as needed.
That works well with this service. I can align the visual system and content direction with your existing team or plan, ensuring consistency and clarity across execution. The goal is not to replace your process, but to strengthen it by providing structure, creative direction, and a cohesive brand presence.
This won't generate a workload, instead it will decrease.
Monthly reviews focus on understanding what is working and why. You’ll gain clear insights into content performance, audience response, and visual consistency, helping you make informed decisions for future content. The emphasis is on practical takeaways that support improvement and long-term brand visibility, rather than surface-level metrics.
Esra's other services
Starting at$800
Duration4 weeks
Tags
Canva
Instagram
Notion
OpenAI
TikTok
Content Creator
Marketing Strategist
Social Content Designer
Service provided by
Esra Baskaya Mexico City, Mexico
- $5k+
- Earned
- 6
- Paid projects
- 5.00
- Rating
- 46
- Followers
Monthly Social Media Design & StrategyEsra Baskaya
Starting at$800
Duration4 weeks
Tags
Canva
Instagram
Notion
OpenAI
TikTok
Content Creator
Marketing Strategist
Social Content Designer
Social Media Design & Strategy is a focused service designed to strengthen brand presence across social platforms through clear visual consistency and thoughtful content direction. The service combines strategic planning with design execution to support visibility, engagement, and long-term brand recognition.
What's included
Kick-off & Brand Context Alignment (x1)
The process begins with a kick-off call to understand the brand’s background, goals, challenges, and expectations. This stage sets a shared foundation and defines how we’ll work together. (Only for first time)
Deliverables: Welcome Kit, Brand Questionnaire
Social Media Strategy
Competitors, references, and market analysis are conducted to ground the visual work in context. At the same time, a clean project structure is set up; covering communication, documentation, and asset organization to ensure a smooth and transparent workflow.
Deliverables: Client portal, Competitive landscape, Audience profiles, Content Management system, hooks, power words, social media funnel and general frameworks.
This phase can be repetitive quarterly to secure the positioning
Visual System & Content Frameworks
A cohesive design system tailored for social media formats, ensuring visual consistency. Defined content types, layout systems, and creative guidelines to support sustainable posting including platform adjusting.
Deliverables: Templates, guideline doc.
Content Creation
Monthly calendar plan with all copies and captions based on the strategy that we agreed on and brand needs, including visuals after approval.
Deliverables: Fully completed content-calendar.
Analysis
Review of outputs, tracking basic KPIs and updating brand needs.
FAQs
This service is suitable for brands and teams who want a more structured, consistent, and intentional social media presence, whether starting from scratch or refining an existing one.
This service focuses on strategy, design systems, direction, monthly content creation and analysis for your brand strategy. Ongoing posting and daily management are not included.
Platforms are defined based on the brand’s audience and goals. This may include Instagram, TikTok, LinkedIn, Substack or others as needed.
That works well with this service. I can align the visual system and content direction with your existing team or plan, ensuring consistency and clarity across execution. The goal is not to replace your process, but to strengthen it by providing structure, creative direction, and a cohesive brand presence.
This won't generate a workload, instead it will decrease.
Monthly reviews focus on understanding what is working and why. You’ll gain clear insights into content performance, audience response, and visual consistency, helping you make informed decisions for future content. The emphasis is on practical takeaways that support improvement and long-term brand visibility, rather than surface-level metrics.
Esra's other services
$800