Brand Design
Starting at
$
2,800
About this service
Summary
FAQs
Who is this service for?
This service is ideal for brands that need a solid visual foundation, either at launch or during a rebrand and want design decisions to be intentional, not trend-driven.
Is this only about visuals?
No. While the outcome is a visual identity, every design decision is grounded in research, positioning, and brand context to ensure long-term consistency and clarity.
How involved will I be during the process?
You’ll have full visibility throughout the project. Progress, updates, and key decisions are shared clearly, allowing for informed feedback at each stage.
What if I have an urgent project?
I might suggest you "Express Brand Design" package based on your needs to align with your timeline.
If I need any additional service, how we would continue?
Sure, it is very common to have more complete package. For Web Design & Development, Social Media Strategy & Design Services, you will receive %25 discount option.
Do you offer payment plans?
Yes. The investment can be divided into two equal payments: 50% to begin, and 50% upon final delivery.
What's included
Kick-off & Brand Context Alignment
The process begins with a kick-off call to understand the brand’s background, goals, challenges, and expectations. This stage sets a shared foundation and defines how we’ll work together. Deliverables: Welcome Kit, Brand Questionnaire
Research & Project Setup
Competitor, reference, and market analysis are conducted to ground the visual work in context. At the same time, a clean project structure is set up; covering communication, documentation, and asset organization to ensure a smooth and transparent workflow. Deliverables: Client Portal, Competitive Landscape, Audience Profiles, Brand Positioning, Mission Statement
Moodboard & Visual Direction
A first-round visual exploration defines the brand’s visual positioning. Multiple directions are presented with both visual and strategic reasoning, allowing clear comparison and informed decision-making. Deliverables: Tone of Voice, Two high-level brand concepts for to be chosen direction based on client feedback
Design & Creation
The selected direction moves into production. Throughout this phase, progress is shared regularly, and the client can follow the process across agreed channels while receiving clear update. Deliverables: Logo Design, Typography, Color Palette, Design system, Graphic Elements (sm templates, patterns, etc.) , Photography Style
Review & Presentation
The final outcome is delivered as a comprehensive presentation built on the chosen visual direction and strategic rationale. This presentation explains not just the result, but the thinking behind it.
Revisions & Add-ons
Refinements or additional needs are addressed based on the project scope and agreed revisions.
Hand-off
A structured brand guideline and asset system are created to ensure consistency and ease of use across teams and platforms. All files are delivered in an organized, ready-to-use format, enabling the brand to operate independently with confidence. Deliverables: Exported brand assets in various formats, Digital Brand Guidelines
Recommendations
(5.0)
Client • Aug 28, 2024
Recommended
Great work!
Client • Jan 26, 2024
Recommended
After a difficult search for designers to create our brand identity, Esra came up with fresh, updated, sophisticated proposals. So, if you are looking for an experienced, on-the-top project, she is your option.
Client • Oct 31, 2023
Recommended
Esra is one of the most talented people I have ever know. She's a really good designer and problem-solver. She has a keen eye for design and strategies for brand management. Her creativity manages the process so well. I learned a lot from her. Working with her was such a pleasure and always will be.
Recommended
"Esra is exceptionally talented – a top-notch designer and problem-solver with a creative flair for brand management. A pleasure to work with!
Client • Nov 2, 2023
Duration
5 weeks
