Brand DesignEsra Baskaya
This brand design service is built to create a clear, cohesive, and scalable visual identity rooted in strategic thinking. It goes beyond aesthetics by defining how a brand should look, feel, and be perceived across all touchpoints.
The process is structured, transparent, and collaborative. Resulting in a brand system that is consistent, usable, and designed to grow with the business.
What's included
Kick-off & Brand Context Alignment
The process begins with a kick-off call to understand the brand’s background, goals, challenges, and expectations. This stage sets a shared foundation and defines how we’ll work together.
Deliverables: Welcome Kit, Brand Questionnaire
Research & Project Setup
Competitor, reference, and market analysis are conducted to ground the visual work in context. At the same time, a clean project structure is set up; covering communication, documentation, and asset organization to ensure a smooth and transparent workflow.
Deliverables: Client Portal, Competitive Landscape, Audience Profiles, Brand Positioning, Mission Statement
Moodboard & Visual Direction
A first-round visual exploration defines the brand’s visual positioning.
Multiple directions are presented with both visual and strategic reasoning, allowing clear comparison and informed decision-making.
Deliverables: Tone of Voice, Two high-level brand concepts for to be chosen direction based on client feedback
Design & Creation
The selected direction moves into production. Throughout this phase, progress is shared regularly, and the client can follow the process across agreed channels while receiving clear update.
Deliverables: Logo Design, Typography, Color Palette, Design system, Graphic Elements (sm templates, patterns, etc.) , Photography Style
Review & Presentation
The final outcome is delivered as a comprehensive presentation built on the chosen visual direction and strategic rationale.
This presentation explains not just the result, but the thinking behind it.
Revisions & Add-ons
Refinements or additional needs are addressed based on the project scope and agreed revisions.
Hand-off
A structured brand guideline and asset system are created to ensure consistency and ease of use across teams and platforms. All files are delivered in an organized, ready-to-use format, enabling the brand to operate independently with confidence.
Deliverables: Exported brand assets in various formats, Digital Brand Guidelines
FAQs
This service is ideal for brands that need a solid visual foundation, either at launch or during a rebrand and want design decisions to be intentional, not trend-driven.
No. While the outcome is a visual identity, every design decision is grounded in research, positioning, and brand context to ensure long-term consistency and clarity.
You’ll have full visibility throughout the project. Progress, updates, and key decisions are shared clearly, allowing for informed feedback at each stage.
I might suggest you "Express Brand Design" package based on your needs to align with your timeline.
Sure, it is very common to have more complete package.
For Web Design & Development, Social Media Strategy & Design Services, you will receive %25 discount option.
Yes. The investment can be divided into two equal payments: 50% to begin, and 50% upon final delivery.
Esra's other services
Starting at$2,800
Duration5 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Notion
Brand Designer
Brand Strategist
Visual Designer
Service provided by
Esra Baskaya Mexico City, Mexico
- $5k+
- Earned
- 6
- Paid projects
- 5.00
- Rating
- 46
- Followers
Brand DesignEsra Baskaya
Starting at$2,800
Duration5 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Notion
Brand Designer
Brand Strategist
Visual Designer
This brand design service is built to create a clear, cohesive, and scalable visual identity rooted in strategic thinking. It goes beyond aesthetics by defining how a brand should look, feel, and be perceived across all touchpoints.
The process is structured, transparent, and collaborative. Resulting in a brand system that is consistent, usable, and designed to grow with the business.
What's included
Kick-off & Brand Context Alignment
The process begins with a kick-off call to understand the brand’s background, goals, challenges, and expectations. This stage sets a shared foundation and defines how we’ll work together.
Deliverables: Welcome Kit, Brand Questionnaire
Research & Project Setup
Competitor, reference, and market analysis are conducted to ground the visual work in context. At the same time, a clean project structure is set up; covering communication, documentation, and asset organization to ensure a smooth and transparent workflow.
Deliverables: Client Portal, Competitive Landscape, Audience Profiles, Brand Positioning, Mission Statement
Moodboard & Visual Direction
A first-round visual exploration defines the brand’s visual positioning.
Multiple directions are presented with both visual and strategic reasoning, allowing clear comparison and informed decision-making.
Deliverables: Tone of Voice, Two high-level brand concepts for to be chosen direction based on client feedback
Design & Creation
The selected direction moves into production. Throughout this phase, progress is shared regularly, and the client can follow the process across agreed channels while receiving clear update.
Deliverables: Logo Design, Typography, Color Palette, Design system, Graphic Elements (sm templates, patterns, etc.) , Photography Style
Review & Presentation
The final outcome is delivered as a comprehensive presentation built on the chosen visual direction and strategic rationale.
This presentation explains not just the result, but the thinking behind it.
Revisions & Add-ons
Refinements or additional needs are addressed based on the project scope and agreed revisions.
Hand-off
A structured brand guideline and asset system are created to ensure consistency and ease of use across teams and platforms. All files are delivered in an organized, ready-to-use format, enabling the brand to operate independently with confidence.
Deliverables: Exported brand assets in various formats, Digital Brand Guidelines
FAQs
This service is ideal for brands that need a solid visual foundation, either at launch or during a rebrand and want design decisions to be intentional, not trend-driven.
No. While the outcome is a visual identity, every design decision is grounded in research, positioning, and brand context to ensure long-term consistency and clarity.
You’ll have full visibility throughout the project. Progress, updates, and key decisions are shared clearly, allowing for informed feedback at each stage.
I might suggest you "Express Brand Design" package based on your needs to align with your timeline.
Sure, it is very common to have more complete package.
For Web Design & Development, Social Media Strategy & Design Services, you will receive %25 discount option.
Yes. The investment can be divided into two equal payments: 50% to begin, and 50% upon final delivery.
Esra's other services
$2,800