Personal Brand Strategy & Design
Starting at
$
1,250
About this service
Summary
FAQs
Who is this service for?
Consultants, coaches, freelancers, creators, and professionals who want to be recognized in their field. For people who starting or know they need to refine what they already have. If you're building your personal brand seriously, this is for you.
What does "based on my needs" actually mean?
It means we don't start with assumptions. In our first call, we'll audit where you are, identify gaps, and agree on what success looks like. Then I'll propose a custom scope. Maybe you need positioning + LinkedIn optimization, or visual identity + content templates, or competitive research + brand messaging. We build the plan together.
How involved will I be in the process?
Very. This is a collaborative working relationship, not a "send brief, receive files" transaction. We'll have regular check-ins, and you'll have full visibility into the process. Your input shapes everything.
What's the difference between normal brand and "personal brand"?
It is already in the term. This is "personal". It needs to reflect the story, idea, essence or values of you. It needs to showcase why you are different and why you are worth to remember. Our goal always will be to underline this and guarantee that it will stand-out.
Can I continue working with you after the initial project?
Definitely. Most clients do so. Because only building is not enough, consistency is always the key. So I will offer monthly service to you with %30 discount for "Monthly Personal Brand Service" This will help us to analyze, review and improve our work through the process in multiple channels. It will include consultancy, strategic content plan and continuing design assistance.
What's included
Kick-off & Discovery
The process begins with a kick-off call to understand your background, goals, challenges, and expectations. This stage sets a shared foundation and defines how we’ll work together. Deliverables: Welcome Kit, Personal, Brand Questionnaire, Custom Strategy Plan
Strategy
Goal: To Create Brand Awareness Depending on your needs, this phase may include competitive research, audience definition, and positioning work. The goal is to give you clarity on what makes you different, and how you should be perceived. This strategic layer ensures every design and content decision has a solid foundation. Possible Deliverables: Client Portal, Competitive Analysis, Audience Profile, Brand Positioning Statement, Content Pillars, Personal Brand Story Framework
Visual Direction & Brand Concept
Visual directions that reflect your personality and positioning. Each concept comes with strategic reasoning; not just "what looks good," but why it works for your audience and goals. You'll have the clarity to make an informed decision. Deliverables: Mood boards, Tone of Voice Guidelines, Visual brand concepts with strategic rationale
Design & Creation
Goal: Consistency & Visibility The chosen concept moves into production. You'll see regular progress updates and can provide input throughout. This phase covers whatever design assets we agreed on: From social media templates to LinkedIn optimization to full brand systems. Possible Deliverables: Personal logo/mark, Typography system, Color palette, Social media templates, Tone of Voice, Brand patterns or graphic elements, Content style guide
Implementation & Review
This might include setting up your Canva templates, optimizing your profiles and guiding through a simple social system for creating more brand awareness. You might have revisions based on the scope we have.
Hand-off
All-in clear presentation that shows not just what you're getting, but the strategic thinking behind it including: -Strategic decision list -Brand assets in different formats -Templates and workspaces based on preference (Canva, Figma, Open AI, Notion, etc.) -Visual guideline -Best practices Note: The specific deliverables you receive depend on your custom scope. Not everyone needs everything, and that's the point.You get what will actually help you, not a generic checklist.
Recommendations
(5.0)
Client • Aug 28, 2024
Recommended
Great work!
Client • Jan 26, 2024
Recommended
After a difficult search for designers to create our brand identity, Esra came up with fresh, updated, sophisticated proposals. So, if you are looking for an experienced, on-the-top project, she is your option.
Client • Oct 31, 2023
Recommended
Esra is one of the most talented people I have ever know. She's a really good designer and problem-solver. She has a keen eye for design and strategies for brand management. Her creativity manages the process so well. I learned a lot from her. Working with her was such a pleasure and always will be.
Recommended
"Esra is exceptionally talented – a top-notch designer and problem-solver with a creative flair for brand management. A pleasure to work with!
Client • Nov 2, 2023
Duration
4 weeks
