Personal Brand Strategy & Design by Esra BaskayaPersonal Brand Strategy & Design by Esra Baskaya

Personal Brand Strategy & DesignEsra Baskaya

This is a personalized service built around your specific needs, not a one-size-fits-all package. Whether you need help with positioning, visual identity, content strategy, or all of the above, we'll create a plan that actually makes sense for where you are and where you want to go.

The process is consultative and flexible. We start by understanding your goals, then build a custom scope that addresses your real challenges whether that's clarifying your message, standing out visually, or showing up consistently across platforms.

Our goal will be to build awareness, visibility and trust that will stand you out.

What's included

Kick-off & Discovery

The process begins with a kick-off call to understand your background, goals, challenges, and expectations. This stage sets a shared foundation and defines how we’ll work together. Deliverables: Welcome Kit, Personal, Brand Questionnaire, Custom Strategy Plan

Strategy

Goal: To Create Brand Awareness Depending on your needs, this phase may include competitive research, audience definition, and positioning work. The goal is to give you clarity on what makes you different, and how you should be perceived. This strategic layer ensures every design and content decision has a solid foundation. Possible Deliverables: Client Portal, Competitive Analysis, Audience Profile, Brand Positioning Statement, Content Pillars, Personal Brand Story Framework

Visual Direction & Brand Concept

Visual directions that reflect your personality and positioning. Each concept comes with strategic reasoning; not just "what looks good," but why it works for your audience and goals. You'll have the clarity to make an informed decision. Deliverables: Mood boards, Tone of Voice Guidelines, Visual brand concepts with strategic rationale

Design & Creation

Goal: Consistency & Visibility The chosen concept moves into production. You'll see regular progress updates and can provide input throughout. This phase covers whatever design assets we agreed on: From social media templates to LinkedIn optimization to full brand systems. Possible Deliverables: Personal logo/mark, Typography system, Color palette, Social media templates, Tone of Voice, Brand patterns or graphic elements, Content style guide

Implementation & Review

This might include setting up your Canva templates, optimizing your profiles and guiding through a simple social system for creating more brand awareness. You might have revisions based on the scope we have.

Hand-off

All-in clear presentation that shows not just what you're getting, but the strategic thinking behind it including: -Strategic decision list -Brand assets in different formats -Templates and workspaces based on preference (Canva, Figma, Open AI, Notion, etc.) -Visual guideline -Best practices Note: The specific deliverables you receive depend on your custom scope. Not everyone needs everything, and that's the point.You get what will actually help you, not a generic checklist.

FAQs

Consultants, coaches, freelancers, creators, and professionals who want to be recognized in their field. For people who starting or know they need to refine what they already have. If you're building your personal brand seriously, this is for you.

It means we don't start with assumptions. In our first call, we'll audit where you are, identify gaps, and agree on what success looks like. Then I'll propose a custom scope. Maybe you need positioning + LinkedIn optimization, or visual identity + content templates, or competitive research + brand messaging. We build the plan together.

Very. This is a collaborative working relationship, not a "send brief, receive files" transaction. We'll have regular check-ins, and you'll have full visibility into the process. Your input shapes everything.

It is already in the term. This is "personal". It needs to reflect the story, idea, essence or values of you. It needs to showcase why you are different and why you are worth to remember. Our goal always will be to underline this and guarantee that it will stand-out.

Definitely. Most clients do so. Because only building is not enough, consistency is always the key. So I will offer monthly service to you with %30 discount for "Monthly Personal Brand Service" This will help us to analyze, review and improve our work through the process in multiple channels. It will include consultancy, strategic content plan and continuing design assistance.

Esra's other services