Brand strategy for ethical small businesses

Julie Savin

(0)

Starting at

1,600

About this service

Summary

Our approach to brand strategy is structured by research and enhanced by people. We aim to revolutionize "aggressive" marketing and adapt it to companies with ethical and human values. This offer is an opportunity for synergy between your vision and the ambition of your brand's potential. We set out to conquer your brand universe, combing through all the aspects that make your company unique: your vision, your purpose, your ideal clientele, your new positioning and your brand values.

Process

Our flagship offering is semi-autonomous strategic branding. The primary aim of this offering is to be formative and affordable. The introspective part is done autonomously, guided by a framework of thematic modules with targeted exercises within a personalized collaborative space. You then benefit from the studio's expert eye during two 2-hour strategy workshops in which we playfully confront ideas. Based on your introspection and additional research, we provide you with a comprehensive brief that builds your brand strategy. You can delegate the entire creation of your brand strategy to us. We'll provide you with a customized quote.

What's included

Self-reflection exercises
~ Strategic thinking exercises targeted by thematic modules. The studio remains available throughout this phase. ~ 2 one-one strategic workshop by videoconference (2h)
Research, analysis and drafting of brand strategy
~ In-depth research. ~ Strategy writing: your brand's unique vision of your brand, its raison d'être and mission, as well as precise details of values; an overview of your ideal clientele (motivations and disincentives to purchase), personae, unique positioning, brand personality (archetype, tone and voice), as well as our recommendations. ~ A debriefing and 2 sets of feedback are included to perfect the strategy document.

Example projects