Illustrative Brand Identity | Branding Essentials

pro

Top Independent

Dorian Mac

(0)

Starting at

1,000

About this service

Summary

Fun and illustrative brand identity will always stand out in any niche. Lively color palettes and illustrations will bring your business to life and increase customer traffic. This service is perfect for small businesses or anyone starting with a new brand. We consolidate everything you need to launch a new brand and build new connections with your customers.

Process

Week 1

We will start with a brief overview of what your company represents with an initial questionnaire. Once we have established the tone of your brand we will collaborate in designing the main logo, secondary logos, a color palette, and essential typography that will represent your brand.

Week 2

Once everything is created, I will present the initial designs and discuss if anything needs to be tweaked. If revisions are needed, they will be done at this time.

Once all deliverables have been established, a visual guidelines sheet will be given along with the assets. This will help to ensure the company always stays on brand. The visual guidelines sheet can be given to another designer, or used by you to create whatever you need for your company while maintaining your identity to ensure you are recognized by loyal and new customers.

FAQs

How many revisions are included
Two revisions are included in this package. We allow space to ensure that everyone is on the same page.

What's included

Logotype | Primary Logo
The main brandmark(logo) for your company. This is the glue that will hold your brand together. It is the first thing a customer will see and associate with your brand.
Secondary Logo
Relevant secondary brandmarks will be included. These brandmarks can be used when the primary logo isn't suitable for the application.
Favicon
A small pixel icon that can be used to represent your website or webpage.
Color Palette
The color palette will be a carefully curated selection of colors that work together and reflect your brands personality.
Typography
Typefaces and that work together and reflect the brands personality.
Visual Guidelines
Guidelines to ensure that you always stay on brand and increase brand recognition. This will include how and when to use brandmarks, fonts, color palettes, and assets. These guidelines can be used by you or passed off to other designers in order to ensure uniformity with all branding material.
Revisions
This package includes two rounds of revisions to ensure we encapsulate your vision.