Prissy Sweets | Illustrative Brand Identity

Prissy Sweets is a bakery specializing in sweet treats and other baked goods. Their specialty is matcha pound cake with strawberry glaze on top.

Overview

Founded in Atlanta, Georgia, by the splendid head chef Colista Burke, Prissy Treats is a new take on baked goods. They specialize in only the most unusual combinations and thrive in bringing together new flavor profiles for any foodie with truly esteemed taste.

Visual Brief

The brand's main characteristics were playful, colorful, and full of life. We focused on a fun mascot representing the bakery's specialty (matcha pound cake with strawberry glaze on top). This mascot can also be easily animated to create motion design, as video is one of the most effective means of driving conversions.

Deliverables

Primary Logo

Secondary Logo

Typography and Color Palette