Prissy Sweets | Illustrative Brand Identity
Dorian Mac
Graphic Designer
Illustrator
Motion Designer
Adobe Suite
Prissy Sweets is a bakery specializing in sweet treats and other baked goods. Their specialty is matcha pound cake with strawberry glaze on top.
Overview
Founded in Atlanta, Georgia, by the splendid head chef Colista Burke, Prissy Treats is a new take on baked goods. They specialize in only the most unusual combinations and thrive in bringing together new flavor profiles for any foodie with truly esteemed taste.
Visual Brief
The brand's main characteristics were playful, colorful, and full of life. We focused on a fun mascot representing the bakery's specialty (matcha pound cake with strawberry glaze on top). This mascot can also be easily animated to create motion design, as video is one of the most effective means of driving conversions.
Deliverables
Primary Logo
Secondary Logo
Typography and Color Palette
