Branding Expert | Strategy • Naming • Research • Governance by Dana Gold

Branding Expert | Strategy • Naming • Research • Governance

Dana Gold

Contact for pricing

About this service

Summary

Strategy is the secret ingredient that can transform businesses into successful, enduring brands.

While business owners understand the power of a remarkable visual identity (logo, type face, visual style, color palette etc.), many bypass the critical step of defining a strategy to guide consistent brand visual expression and coherent verbal messaging.

Brand strategy ensures desired associations are established and maintained across every point of customer interaction—from url to irl.

I help clients establish, evolve, and elevate their brands by defining strategic foundations like purpose, mission, vision, values, and more.

In addition to several small businesses, start-ups, and not for profits, I've worked with many of the world's leading brands including:

State Street • Amazon • Gillette • Bacardi • Evian • Tropicana • Danone • L’Oreal • Neutrogena • Aveeno • Le Petit Marseillais • Colgate-Palmolive • WalMart • Quick Chek • Citi • BNY • Coppertone • Claritin • Dr Scholl's • Diageo • Wawa • Coca-Cola • Nestle • Mondelez • Campbell's • Pepperidge Farm • KraftHeinz • P&G • Johnson & Johnson • Merck • Novartis • Bayer • Boston Scientific • Monsanto • Leapfrog • Intuit • LG • Sunbeam/Oster • Verizon • Marriott • Hyatt • Best Western • Bath & Body Works • Molson Coors

What's included

Strategic Foundations | Brand DNA • Naming
Based on client needs and aligned project scope I can deliver any and/or all of the following: purpose, mission, vision, values, positioning, personality, tone of voice, architecture, audience personas, and naming
Industry, Audience, and Competitive Learning | Immersion
Audit and analysis of industry trends, audience insights, key competitors, mentor brands, cross-platform/channel communications
Guidelines
Brand DNA blueprint that includes strategic foundations and guidance for consistently achieving on-brand visual and verbal brand communication

Example projects