PSA intended to help people without employer sponsored healthcare navigate the enrollment process | Concept • Research • Content Writing

Developed brand strategy, including core brand essence: "Fresh Convenience", for leading regional c-store chain.

Brand strategy and naming for a VC initiative focused on propelling the camping experience into the 21st Century | Research • Naming • Brand DNA

This was a new "defense" variant introduced in response to Covid-19. Research • Strategy • Copywriting

Conducted research and collaborated with executive team to deliver thought leadership content that increased awareness of agency's packaging capability by 30%.

Brand immersion and cross-team collaboration. Wrote informative content to drive brand consistency across packaging, print, and digital activations