Strategic | Creative | Technical Writing for Brands and Business
Dana Gold
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About this service
Summary
I write compelling and relatable copy and content that informs and engages audiences, elevates brands, and creates a strong foundation for business success.
Process
PROJECT PREPARATION
INTRO CALL/ZOOM: Meet and greet to discuss vision and goals for project and do a chemistry check to make sure everyone feels comfortable and confident to move forward
SCOPING BRIEF: I like to create a one pager that captures what we discussed in our intro call as well as proposed suggestions for actions and deliverables
WORKPLAN | TIMING | BUDGET APPROVAL: Once aligned on project scope, I'll submit a detailed workplan that provides timing and investment broken out by phase with specific deliverables listed for each
PROJECT PHASES
DISCOVER: Immersion and learning to gain industry and audience insight, explore competitors and adjacent brands, identify mentor brands, to inform forward actions and potential opportunity spaces
DEFINE: Establish brand foundations, personality, attributes, etc
DEVELOP: Strategic, creative, and/or technical writing that is compelling, relatable, and persuasive for intended audience/s
Deliverables are shared in PDF format at the end of each respective phase and require confirmation of client alignment/approval before moving to the next phase.
This is a fixed 3D framework with each phase building on the previous phase, while allowing for flexibility to adjust activities and deliverables within each phase to fit client needs.
What's included
Strategic Writing
deliverables include Brand DNA, Brand Manifestos and Stories, Mission Statements, Value Proposition, Positioning, Portfolio Architecture, Case for Change presentations, and more...
Creative Writing
deliverables include Naming, Taglines, Website content/copywriting, Product descriptions, Social Media, Digital Marketing, and more...
Business and Technical Writing
deliverables include Process definition, Education and Information, IFUs, SOWs, SOPs, Business Development Content - Proposals, Case Studies, Team Bios, etc. and more...
Skills and tools
Content Writer
Copywriter
Creative Writer
Adobe Acrobat
Canva
Grammarly
G Suite
Microsoft Office 365
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