What's included

• (0) Deliverables may vary...

  Deliverables may vary according to the project listed below are some possible deliverables. Everyone's branding work starts at a different place. For example, some people come to me with an idea for a logo, and others come with a fully formed logo. typefaces, and more, and are looking for me to build other assets for their brand. With that in mind, please know that we will tailor the branding project to you and your goals.

• (1) Get to know you and your brand

  In this meeting, I will be asking questions about your product, the origins of your brand, and your goals. Possible Deliverables: + Notes from Meeting

• (2) Research Competitors & Consumers

  Possible Deliverables: + Market Scan + Market Landscape Map + Consumer Profiles + Consumer Moodboards

• (3) Explore Positioning & Tone of Voice

  Possible Deliverables: + Positioning Moodboards + Voice Writing Samples

• (4) Dig-in to Brand Identity

  Possible Deliverables: + Logo + Typeface(s) + Color Palette + Homepage Mock-up + Social Media Post Mock-up + Packaging Mock-up + Illustration Style

• (5) Finalize Brand Assets

  Possible Deliverables: + Brand Book + Packaging Design + Web Mock-up to share with UX Designer and Developer or a completed Squarespace website + Social Media Calendar + Digital Ads

• If there is anything missing....

  Please let me know, I am happy to add to this list if there is anything additional that you need for launch.